HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform

BOSTON, Sept. 05, 2018 – Vidyard, the leading video platform for business, announced today that it will power the new HubSpot Video solution unveiled at INBOUND 2018. As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging to help growing businesses connect with customers in more personal and authentic ways. The new solution is powered by Vidyard’s industry-leading online video platform and its flagship personalized video messaging app, Vidyard GoVideo.

“Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business,” said Michael Litt, CEO and Co-founder of Vidyard. “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”

Video is the New Norm for Today’s Business

In recent years, the role of video has changed dramatically for many organizations. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. In 2017, Vidyard’s B2B customers published 83% more videos on average compared to the previous year, while the number of organizations who reported the use of video within their sales team increased by 48%. The surging use of video is attributed to higher engagement rates and ROI compared to other forms of content and communications.

“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” said Kipp Bodnar, CMO of HubSpot. “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”

Today’s partnership announcement comes 1 year after Vidyard expanded its Technology Partner Ecosystem program with the introduction of its Vidyard GoVideo partner app. Leading marketing, sales and customer service technology providers rely on Vidyard to power integrated experiences for video hosting, video analytics and personalized video messaging. Vidyard is committed to helping business professionals access, create, share and track their videos from within the applications they rely on every day. For more information on Vidyard’s partner programs, please visit www.vidyard.com/developers.

HubSpot Video is now available for HubSpot Marketing, Sales, and Service customers at the Professional and Enterprise levels. To learn more about HubSpot Video, please visit www.hubspot.com/products/video-hosting.

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

About HubSpot
HubSpot (NYSE: HUBS) is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications, Vidyard
press@vidyard.com

Images:

HubSpot Video compose window

Adding a video inside HubSpot is easy with HubSpot Video. Simply click the video icon within your compose window.

Customize style options with HubSpot Video

Customizing your video is easy with HubSpot Video. Simply choose a style and colour that fit your brand.

HubSpot Video Call to Action

Adding video calls to action are easy with HubSpot Video. Drive viewers to take specific actions from within your videos.