SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio, a new product offering that makes it easier than ever to create and share custom videos. With Vidyard Studio, sales and marketing professionals can easily record new videos, share them securely with customers or internal employees, and track powerful insights on who is watching and for how long.

 

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences. Vidyard Studio aims to bridge this gap, enabling sales and marketing teams to easily create and share video content while leveraging video analytics to better understand their audiences and improve results.

 

“Video has emerged as the most effective content medium for sharing information and engaging with audiences, yet it remains inaccessible and daunting to most sales and marketing professionals,” said Michael Litt, CEO and Co-Founder of Vidyard. “With Vidyard Studio, we have taken complexity out of the picture so that anyone can create and share custom videos and analyze viewing data to get the best results.”

 

Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with. Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

 

Vidyard also enables marketing and corporate communications teams to record and share internal videos without the need for IT support or posting videos to external sites. From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

 

About Vidyard
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

 

Media Contact:
Tyler Lessard
Phone: (226) 220-5351
press@vidyard.com