The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results.
KITCHENER, Ontario – December 10, 2020 – Vidyard, the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.
“Video has always been a powerful way to connect with audiences and accelerate business. But as we’ve all grappled with the abrupt shift to a digital-only business world, this year has been an incredible one for the rise of video in business,” says Tyler Lessard, Chief Video Strategist at Vidyard. “This year’s winners showed an incredible capacity for creativity, innovation, and adaptability across 12 categories in an immensely challenging year. They have what it takes to excel in this new normal.”
Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Explore the 2020 winners by category below:
Video Marketing Awards
Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Winners include:
The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust, and Generate Inbound Leads
- Winner: AQUILA Commercial – The team fully adopted video as a core part of their marketing strategy. The videos were informative and well-produced. It’s fantastic to see this kind of focus on educational content from a commercial real estate company.
- Runners-Up: RetroFoam of Michigan, Simple Strat
- Honorable Mentions: Leica Geosystems (Hexagon), Honeywell Aerospace
The Visionary: Most Creative Use of Video to Drive Audience Engagement and Generate Mind-Blowing Results
- Winner: Tech Data – The team embraced personalized video technology to create unique videos at scale. By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020.
- Runners-Up: InVision, Lightico
- Honorable Mentions: Trimble, No Lift Install
The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways
- Winner: IMPRINT Group – It’s rare to see a B2B brand be so authentic, transparent, and vulnerable. Their social video told the story of their company’s struggle throughout the pandemic to bring their community together. It’s the kind of story that sticks in your mind and builds great respect for the brand.
- Runners-Up: Baker Tilly, Just Kibbitz
- Honorable Mentions: Deep Trekker, Viqtory
The Virtual Event’er: Most Awesome, Engaging, and Impactful Virtual Event Hosted By a B2B Brand
- Winner: Axonify – AxoniCom LIVE was a creative spectacle that reimagined what’s possible in a virtual event. By mixing highly produced multi-camera sets, found footage, live to air interviews, community building chats, and downloadable assets–this event kept audiences engaged and entertained.
- Runners-Up: The Knot Worldwide, Tech Data
- Honorable Mentions: LinkedIn, Sales Success Media
Video Marketing Program of the Year: Most Impactful Use of Video Content and Analytics Across Marketing Channels to Boost Conversions and Generate More Pipeline
- Winner: 7Geese – This “small but mighty” marketing team makes the most of their efforts by focusing strategically on brand awareness, nurture, and web conversions– while always prioritizing their use of video to enhance the audience experience. With results like $100,000 in new sales derived from product walkthrough videos, this prolific team shows that you don’t need a big budget to make a big impact with video.
- Runners-Up: New Breed, Unity
- Honorable Mentions: LinkedIn, FinancialForce
Video Selling Awards
The Video Selling Awards recognize individuals and teams using video to connect with prospects, accelerate the deal cycle, increase close rates, and generally reinvent and optimize the sales process. Across four categories, these finalists are raising the bar for sales teams everywhere.
The Pitch Perfecter(s): Most Creative Use of Personal Video for Outbound Prospecting By a Sales Rep or Team
- Winner: Sam Kean (Fresh Relevance) – Sam uses video to get personal with his prospects in the most creative ways he can find, often using props to catch attention and demonstrate how he can help. Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts.
- Runners-Up: Chris van Praag (BabelQuest), Frank Weschler (Dynamic Signal)
- Honorable Mentions: Team emc3, Jared Ingram (OSI Global IT)
The Pitch Performer(s): Most Impactful Use of Personal Video for Outbound Prospecting By a Sales
- Winner: Matt Hall (Woodway UK) – An “unboxing” video for a packaging company? It sounds like a no-brainer, but Matt took his unboxing to the next level by making it personal for his prospects and highlighting how he could help without giving too much away. Booking a meeting used to take upwards of forty calls, but with video, Matt’s been able to book two meetings from just eleven videos—now that’s impact!
- Runners-Up: Kayla Cytron-Thaler (Domino Data Lab), Lou Casados (Channel Advisor)
- Honorable Mentions: Team Sellab, Marc Mendes (Infinity Group)
The Visual Seller(s): Best Use of Video Throughout the Sales Process to Shorten Deal Cycles and Increase Close Rates
- Winner: Thomas Buchanan (Modus) – Thomas has reinvented his sales process to use video every step of the journey. From one-to-one prospecting to screen recorded customer stories, Thomas isn’t afraid to get his hands dirty and experiment with different video formats. He understands how to use video analytics to monitor his results, make adjustments, and optimize sales efforts to see big results.
- Runners-Up: Carol VanHook-Weaver (Akara Partners), Max MacCready (Jellyvision, Inc.)
- Honorable Mentions: Derek Hayden (Dansig/Shelbyville Insurance), Phil Boyce (T-Mobile)
Virtual Selling Team of the Year: Epic Sales Team Who is Using Video Throughout the Full Customer Lifecycle to Radically Improve Sales Performance
- Winner: #paid – The SDR and AE teams at #paid know that a strong brand is built by consistently delivering an excellent experience for the entire buyer’s journey, from prospecting to demos, and even how they handle objections. Video has transformed the way this team sells, and with results like a 5x increase in response rates to outbound, the method is working!
- Runners-Up: AIS, Thryv
- Honorable Mentions: FEED. The Agency, Virtual Academy
Video in Business Mastery Awards
The winners of the three Business Mastery categories represent the full package. They have embraced a “video-first” approach to transform their entire organization and achieve better business results. This year’s video masters shone when it came to finding video solutions for the world of remote work.
The Mastermind: Most Incredible In-House Producer or Video Team Helping Their Business Develop, Execute and Embrace a Holistic Video Strategy
- Winner: Jim Kozyra (TBI) – Jim had been planning a video-first approach for his team at TBI well before the pandemic, so when it hit, they were able to hit the ground running. TBI was able to maintain sponsorship revenue for cancelled live events by pivoting to live video and virtual events, generating new leads with a brand explainer created entirely in quarantine, and creating recorded education and training opportunities for partners all over the country.
- Runners-Up: Glenn McManus @ Aprimo, Jelan Maxwell @ Sophos
- Honorable Mentions: Georgia State University, Tech Data
The WFH Collaborators: Best Use of Synchronous and Asynchronous Video to Successfully Transition their Business to a Remote Model
- Winner: McDermott Will & Emery – Hosted by the leadership team at McDermott Will & Emery, this adorable children’s storytime series is so unique for a law firm. It’s a shining example of how empathy and support for employees can lead to engagement and a more vital company culture.
- Runners-Up: Digital22, Home Hardware
- Honorable Mentions: Experian, SuperCare Health
The Video Mastery Award (VMA): The Ultimate Video-Enabled Business That Uses Video to Transform How they Market, Sell, Communicate, and Collaborate
- Winner: Digital 22 – There is a certain maturity in all of Digital 22’s video content and strategy because they’ve adopted a video-first approach from the start. From prospecting to demos to onboarding and team collaboration, Digital 22 enhances their business with video every step of the way, leading to a doubling in website and traffic, increased inbound leads, faster deal cycles, and more robust internal communication.
- Runners-Up: Unbounce, ApplyBoard
- Honorable Mentions: Mobilization Funding, Aprimo
- Read about the 2020 Winners: https://www.vidyard.com/video-in-business-awards/
- Learn more about the 60 Finalists: https://www.linkedin.com/pulse/60-marketing-sales-teams-making-video-gold-garbage-year-tyler-lessard/
Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. Through its free and pro tools, Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Sign up for Vidyard for free: https://www.vidyard.com/free-screen-record
Sandy Pell, Head of Corporate Communications, Vidyard – email@example.com