Online video is one of the hottest marketing trends for 2019.


While most marketers recognize the need to use video more effectively throughout the buyer’s journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.

Planning your video content 90 days at a time allows you to align the content with meeting business objectives while still remaining flexible enough to jump on trends and industry hot topics. Join Salma Jafri and Tyler Lessard to learn how to get going with video content in 2019 and how to ensure you get the biggest bang for your buck.

In this session we’ll explore:

  • How to identify broad themes for your video content and why that matters
  • How to create a master video content ideas list
  • Video SEO and how to gauge demand for your topics
  • How to plan a 90-day production and distribution schedule


Salma Jafri Salma Jafri

Salma Jafri

Video Marketing Consultant & Speaker

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing