Fast Forward

Top video trends and
recommendations for 2019

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Video moves fast. Craft a winning strategy with this list of 2019 video trends for businesses. In addition to the predictions, find out what your brand can do to make video work for you and stay ahead of the competition.

Video everywhere has big implications

1

Democratization of video creation: Video ‘creation’ augments ‘production,’ resulting in an exponential increase in the number of videos created and shared by businesses.

2

Wanted: Video producers! More businesses will hire dedicated video producers and invest in their in-house video production capabilities to address growing demand for video.

3

Video accessibility: Expanded use of video on websites and social drives businesses to address closed captioning and accessibility requirements in a systematic way.

Video takes on social, web, and inbound

1

Video-based education is the new norm: Video-based blogging and thought leadership become top priorities for inbound and content marketing teams.

2

Social-first video: More businesses create videos explicitly for LinkedIn, Facebook, and YouTube, resulting in a surge in short-form thought leadership and snackable video.

3

Video-based CTAs on websites: B2B companies boost website conversion rates with more video-based CTAs such as “Watch a Demo,” “See it in Action,” and more.

New video experiences focus on engagement

1

Rise of the episodic video series: More businesses boost audience engagement and grow their subscriber base by producing one or more episodic video series.

2

Video gets dynamic: New types of video experiences, including personalized and interactive video, help more businesses generate leads and accelerate demand.

Video humanizes B2B sales and support

1

Video selling gets real: One-to-one video messaging becomes a core communication channel for many inside sales teams alongside email, social media, and phone.

2

Knowledge bases get a facelift: Customer support teams expand their use of video within self-service knowledge bases to reduce support ticket volume and cost-per-call.

Video tools and tech see rapid adoption

1

Video creation tools mean business: Adoption of DIY video creation and editing tools accelerates as businesses look for new ways to meet the growing demand for video.

2

Video analytics go deeper: Expanded use of more advanced video analytics help businesses better understand content performance and the true ROI of video.

Now that you know the latest trends, find out how to stay on top of them.

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