Prospecting and IntrosStand out and improve response rates.
SalesGenerate more pipeline and close more deals.
Sales SupportSet your sales team up for success.
MarketingHost video content and convert viewers into leads.
Converting and ClosingConnect with buyers and close more deals.
Corporate CommsCreate and deliver an internal communications strategy.
See Vidyard in Action →
“Personalized Vidyard video messages drove an 8x improvement in click-through rates and a 4x improvement in reply rates.” Read More
BlogThe secrets to virtual selling and video best practices.
Video Agent HubCase studies and how-to videos for every revenue use case.
Knowledge BaseHow-to and help articles for all things Vidyard.
Fast ForwardExpert advice on all things virtual selling.
TemplatesFree sales templates for every stage of the deal cycle.
FAQGet the answers to your top Vidyard questions.
AI Resource HubGuides and ideas for using AI in your workflow.
Case StudiesLearn how our customers win more with Vidyard.
Marketo
With Marketo + Vidyard, unlock the power of video to generate more leads and engage with audiences at every stage of the customer journey.
Marketo
Marketo is a marketing automation platform that helps businesses attract, engage, and retain customers. Vidyard makes it easy to add video into your Marketo channels to boost engagement with your marketing programs and convert viewers into qualified leads.
Marketo
- Capture new leads by adding Marketo lead generation forms right into your videos.
- Use video view data to improve your scoring models and move qualified buyers through the marketing funnel.
- Create smart lists and enroll leads in automated campaigns based on viewing behavior to keep them engaged.
- Automate video outreach based on customer and prospect engagement with Video Sales Agent.
Get started
- Set up Marketo to track video view and lead conversion activities from Vidyard.
- Connect your Vidyard and Marketo accounts.
- Add Marketo’s munchkin script on pages containing videos.
- Marketo and Vidyard work together to identify viewers and track engagement on lead record.
For access to Video Sales Agent, please contact Vidyard.
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Paulo Martins
Head of Digital Marketing
Marketo
Attract new prospects with video
Interact with your viewers and turn them into qualified leads. The Vidyard playback experience is fully customizable with the ability to add Marketo forms or other interactive CTAs, directly into your video.
Engage buyers throughout their journey
Use video to educate your leads and keep them engaged. Embed your videos in your Marketo landing pages, emails, or anywhere else in just a few clicks.
Automatically deliver the right message at the right time
Fully automate personalized rep responses to pre-defined customer actions like downloading an asset or booking a demo. Deliver tailored and timely follow-up at every step of the sales cycle, without having to lift a finger.
Measure the impact of your videos
Access video engagement data directly in Marketo to score and segment your leads, trigger Interesting Moments, and understand how your videos are performing overall.
Personalize your follow-up
Did a prospect watch more than 75% of your homepage video? Use video view data in Marketo to build Smart Campaigns and Smart Lists, and send your prospects targeted content to keep them moving through the funnel.
Integrate the power of video with your existing sales tech
Get in touch with our sales team today to find out how you can make the most of video in the sales tools you already know and love.
See why the best sellers use video
