What is Vidyard?

Vidyard is an AI-powered video selling platform for modern revenue teams. It helps sales, marketing, and customer success professionals connect with more customers, convert more pipeline, and close deals faster by scaling personalized video engagement across the entire customer lifecycle.

Founded in 2011 by Michael Litt and Devon Galloway, Vidyard started as a University of Waterloo design project solving a real problem: businesses needed a better way to host and share video than YouTube or Vimeo. Today, Vidyard serves over 250,000 teams including HubSpot, Microsoft, LinkedIn, and S&P Global.

Where does Vidyard sit in your stack?

Vidyard sits at the center of your revenue tech stack, connecting to the tools your sales, marketing, and customer success teams already use. The platform turns video into a scalable revenue channel that works across your go-to-market motion.

The platform includes four core products:

• Video Messages: Record personalized 1:1 videos using screen, webcam, or both. Send directly from your inbox or CRM.
• AI Avatars: Create hyper-realistic digital versions of yourself using Neural Radiance Fields (NeRF) technology. Turn text into video without recording. Tailor videos with voice optimization tools (speaking speed, expression, polish), custom backgrounds, and personalized scripts delivered at scale.
• Video Agent: Automate video creation and delivery based on triggers like CRM activity, meeting bookings, or form submissions. Video Agent creates and sends videos based on prospect and customer behavior, automatically, while native HubSpot integration connects video engagement directly to pipeline and revenue.
• Video Hosting: Enterprise content management for organizing, securing, and analyzing video libraries at scale.

Integrations with your RevOps and Martech stacks

Vidyard natively integrates with HubSpot and supports connections with Salesforce, Marketo, and SalesLoft.

Native HubSpot workflows

Vidyard’s native HubSpot integration lets you trigger videos directly from workflows. When a contact enters a sequence, books a meeting, or completes a form, HubSpot can automatically trigger Video Agent to create and send a personalized AI Avatar video.

Video engagement appears on contact timelines. Watch time, engagement stats, and CTA clicks sync to HubSpot properties, enabling video-based lead scoring and segmentation.

Revenue teams build video into nurture sequences, ABM plays, and customer lifecycle automation without writing code or managing third-party connectors.

Zapier: Extend Video Agent across 6,000+ apps

Zapier connects Video Agent and video analytics to your entire revenue stack, enabling video automation wherever your workflows live. Teams use Zapier to trigger personalized videos from form tools, scheduling apps, and marketing platforms, then deliver video links through email, chat, and productivity tools without manual copying. Pre-built templates help teams get started quickly with common workflows for video analytics, team notifications, and social promotion.

Gong integration

Vidyard integrates with Gong to connect video engagement data with conversation intelligence, helping revenue teams understand how video impacts deal outcomes alongside call and meeting insights.

Features & functionality

Vidyard enables teams to record personalized videos using screen and webcam recording, then edit, brand, and share them with built-in CTAs and customizable landing pages.

You create a custom AI Avatar by recording a 90-second training video. Video Agent then uses your Avatar to monitor revenue workflows and automatically generate personalized videos when specific actions occur. When a prospect books a meeting, Video Agent sends a confirmation video. When a lead downloads a resource, Video Agent triggers a follow-up sequence. When a demo ends, Video Agent delivers a recap with next steps, all using your AI Avatar at scale.

Every video interaction syncs to your CRM, creating a complete record of engagement that helps sales reps prioritize follow-ups and identify buying signals.

Detailed analytics track who watched, how long they engaged, which sections they rewatched, and which CTAs they clicked. This engagement data flows into Salesforce and HubSpot, enabling video-based lead scoring, segmentation, and pipeline reporting that connects video activity to revenue outcomes.

Revenue teams send videos manually when personalization matters most, and let Video Agent handle the repetitive touchpoints that used to consume hours of recording time.

How revenue teams use Vidyard

Sales development

SDRs use AI Avatars to personalize prospecting at scale. Vidyard’s own SDR created 30 videos in under three minutes, enabling personalized outreach that would have taken hours to record manually. When SDRs send video as part of their outreach, they book up to 4x more calls with prospects.

Account executives

AEs use Video Messages for custom demos and Video Agent for automated follow-ups. Vidyard’s own AE team generated over $100,000 in additional monthly revenue by automating video prospecting with Video Agent, saving 40+ hours per rep per month. Video engagement data flows into Salesforce, helping AEs prioritize accounts showing high intent. One AE closes deals 30% faster when using video throughout the sales cycle.

Marketing teams

Marketing uses AI Avatars to personalize ABM campaigns at scale. Instead of one generic video for all accounts, they create hundreds of variations, each addressing a specific company’s pain points. Video engagement scores help identify accounts ready for sales outreach.

Video hosting supports content operations, letting teams manage video libraries, set access permissions, and track performance across campaigns.

Customer success

CS teams use Video Messages for onboarding walkthroughs and Video Agent for proactive check-ins. When a customer’s usage drops, Video Agent automatically sends a personalized video offering help. When a new feature launches, Video Agent delivers custom demos to relevant customer segments.

Results your revenue team can expect from Vidyard

Vidyard’s own revenue team generates $100K+ in incremental pipeline using Video Agent to nurture leads and confirm meetings automatically.

Superside saw 4x higher response rates after implementing AI Avatars for outreach. What took 10 hours of manual recording now takes 30 minutes.

ReviewTrackers doubled meeting bookings and increased reply rates 92% by automating video prospecting with Video Agent.

The technology behind AI Avatars

Vidyard uses Neural Radiance Fields (NeRF) to create hyper-realistic AI Avatars. You record a short training video (90 seconds). Vidyard’s AI analyzes your facial movements, expressions, voice, and mannerisms. The system creates a digital twin that looks and sounds just like you, putting a face to your name in every video without requiring you to be on camera.

Customize your avatar’s voice with optimization tools for speed, expression, and polish to match your tone and delivery for any message. Whether you need a faster pace for prospecting or a calm tone for executive updates, voice controls help your avatar feel personal and on-brand.

The result is video that maintains trust in sales conversations while eliminating the need for constant on-camera recording.

Two avatar options:

Custom Avatars: Your own likeness (Business plans or Video Agent add-on)

Stock Avatars: Professional actors licensed for commercial use (all plans)

Enterprise security

Vidyard is SOC 2 Type II certified and GDPR compliant. The platform includes SSO, domain restrictions for video playback, IP access controls, custom permissions, and password-protected videos.

Revenue teams in financial services, healthcare, and manufacturing use Vidyard without compromising security or compliance requirements.

Pricing

Learn more about Vidyard pricing.

Free Plan

• 15 AI videos
• Stock AI Avatars
• 3 custom AI avatars
• Limited videos per month
• Video editing tools
• Video sharing options
• Limited integrations

Starter Plan ($59/user/month, billed annually)

• Everything in Free, and
  • Video Agent Add-on
  • Unlimited video recording
  • Full video analytics
  • Team performance analytics
  • Branded Sharing Page for videos
  • CTA templates
  • Password-protected videos
  • Folder management
  • Custom backgrounds

Teams Plan ($99/user/month, billed annually)

• Everything in Starter, and
  • CRM/MAP integrations
  • Advanced team performance analytics
  • Advanced Branded Sharing Page for videos
  • Fully customizable CTAs
  • Video captions

Enterprise (Custom Pricing)

• Everything in Teams, and
  • Unlimited integrations
  • SSO user management and secure playback
  • Custom permissions and security options

Industries that get the most value out of Vidyard

Vidyard serves B2B revenue teams across industries:

• Financial services: Relationship managers send personalized video updates to clients. Sales teams demonstrate complex products through screen-recorded demos while maintaining compliance.
• SaaS: Product marketers create personalized demo videos for target accounts. Sales teams use video throughout the buying cycle, from prospecting to post-sale onboarding.
• Manufacturing: Sales teams send custom video demos of complex machinery to global prospects. Support teams provide visual troubleshooting instructions, reducing support costs.
• Healthcare: Medical device sales reps demonstrate products to busy physicians using video. Providers share pre-op instructions with patients securely.

Revenue teams using HubSpot or Salesforce see the fastest time to value.

Frequently asked questions

What’s the difference between Vidyard and a video recording tool?

Vidyard is an AI-powered video selling platform, not just a recording tool. The differentiation is in AI Avatars and Video Agent, which automate personalized video creation and delivery at scale. You can record manually when needed, but automation is what scales.

Do I need to be on camera?

No. AI Avatars create personalized videos from text scripts without recording yourself. This works for reps who experience camera fatigue or need to send hundreds of videos daily.

How does Video Agent work?

Video Agent monitors your CRM and marketing automation platform for specific triggers (meeting booked, form submitted, opportunity stage changed). When a trigger fires, Video Agent automatically creates a personalized AI Avatar video and sends it to the right contact. Learn more about Video Agent.

Does Vidyard integrate with my CRM?

Yes. Vidyard natively integrates with HubSpot and supports connections with Salesforce, Marketo, and SalesLoft, plus connections to Gmail, Outlook, LinkedIn, and Slack. The native HubSpot integration is particularly deep. You can trigger videos from workflows and sync engagement data automatically.

How much does Vidyard cost?

View complete pricing details. Plans start with a free tier (15 AI videos/month), Starter at $59/user/month, Teams at $99/user/month, and custom Enterprise pricing.

Is Vidyard secure for enterprise use?

Yes. Vidyard is SOC 2 Type II certified and GDPR compliant, with SSO, domain restrictions, IP access controls, and custom permissions.

Can I try Vidyard first?

Yes. The free plan includes 15 AI videos per month, with three custom AI Avatars plus unlimited use of stock Avatars. You can also request a demo to see Video Agent and AI Avatars in action.

What’s the difference between Custom AI Avatars and Stock Avatars?

Custom AI Avatars are created from your own likeness using a training video. They look and sound exactly like you. Stock Avatars use professional actors licensed for commercial use. Custom avatars are available on Business plans or with the Video Agent add-on. Stock avatars are available on all plans.

Ready to scale video selling?

Vidyard turns video into a scalable revenue channel for modern sales teams. Whether you’re a rep sending one video at a time or a revenue leader deploying Video Agent across your entire organization, the platform connects video engagement to pipeline and revenue.

Request a demo