Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot…

…as in the #1 preferred content type of the average consumer, hot.

And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

Recently, we spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put together the first-of-its-kind Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers.

Want to know how you stack up? Check out 16 of the greatest findings in the infographic below!

video business benchmarks

Share the Knowledge!

We believe everyone should be able to benefit from this research, don’t you? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! … Okay that last one might be a bit much, but you get the point.

Want to dive deeper? Download the full Video in Business Benchmark Report here.

Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.