By now, every marketer worth their salt knows that video’s no passing fad.
The truth is that it’s an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing.
Of course, as more brands start using video, it’s becoming more and more important to make your video content the best it can be so that you can stand out.
Knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your own success.
Lucky for you, we’ve done the hard work for you. Introducing our 2019 Video in Business Benchmark Report, which analyzes business’ use of video to support marketing and sales efforts.
The 2019 Benchmark Report covers things like how many videos businesses are creating, the most popular viewing times, the average length of videos, what types of videos are being created, where videos are being shared, the average retention rate for video content, and more.
Check out the infographic below for some of the most interesting takeaways from the report, then download the full report to get all the insights you need to shape your video strategy—in 2019 and beyond.
Know where you stand, so you can stand out.