Stepping in front of a camera for the first time can be intimidating. Add in the pressure of making a good first impression, and you’ve got a recipe for some pretty serious butterflies in your stomach. For most sales reps that are getting started with video in their prospecting or marketers speaking about a new product launch, this is what they’re up against – and the first video is usually the hardest.
So we reached out to Meaghan Corson, Brand & Video Marketing Expert at Flash22 Productions to get her tips on making successful video, and feeling good about it.
Lights, camera, and backdrop are all important, but the most important part of the video is you – so focus on that first! Preparation is the key to feeling great when you step in front of the camera. Let’s dive into Meaghan’s recommendations for your look, your sound, and your expressions for the more impactful, professional production.
3 Tips for a Professional On-Camera Performance
1. Your Look
Your hair, clothes, and any other personal details make a big impression. Wearing jewel tones helps you stand out against the background, but if you don’t have any of those, at least avoid wearing all black and all white. These tones can leave you washed out as the camera looks for the darkest darks, and the lightest lights.
2. Your Sound
You want to set your voice up for success by drinking water or tea before filming to help make it as clear as possible. A quick tip for building authority in your content is lowering the tone of your voice to add a more serious tone to your videos. When you’re conveying an excited tone, avoid going too high-pitched as it can be distracting. To keep things engaging, vary the volume, pacing, and tonality of your voice. An easy way to add some pacing to your videos is to pause after a sentence – this helps build in a bit of drama.
3. Your Expressions
Everyone always wonders, what should they do with their hands? You’ll want to move your hands and face to gesture to keep the tone conversational. Look directly into the camera if you’re addressing the viewer, as you can build a sense of connectivity. Envision the person you’re looking at behind the camera.
When it comes to your hands and arms, you’ll want to move naturally so you don’t look stiff. But you don’t want to move your arms all over the place, as this can be distracting. Move your hands and arms with purpose, and gesture at the camera to pull viewers into what you are saying.
Cool as a Cucumber
By focusing on your look, your sound, and your expressions and gestures, you’ll not only feel more confident on camera, but project it too! Are there any secret tips and tricks that you use to prepare for your videos? Let us know in the comments!