7 best AI sales tools for every B2B team in 2025

Although we’re only a few years into the artificial intelligence revolution, we’re already seeing some crazy stats on businesses adopting AI—especially when it comes to the usage of AI sales tools. 

22% of sales professionals are using AI to personalize their outreach, while 52% of sales leaders are using AI to help with lead scoring, pipeline analysis, and forecasting, according to a HubSpot study.

If you want to connect with more buyers and close more deals, you can’t afford to waste time blindly testing tools or adopting software that doesn’t actually make an impact on your sales process. 

What are the best AI sales tools that teams are leveraging in 2025? We’ve done the research. Check out our list of recommended sales tools that can bolster any team.

7 best AI sales tools for every B2B team in 2025

1. Vidyard

About Vidyard

Vidyard is an AI-powered video selling platform that uses AI to streamline and enhance the process of sending personalized sales videos. Users can manually record messages for buyers, or use a combination of AI-generated video and agentic AI to automatically create and send videos at scale. (Watch this 1-minute video to see more.)

G2 rating:  4.5 out of 5 stars

Key features 

• Create personalized video messages that put you face-to-face with buyers so you can immediately start building trust.
• Fully automate the process of sending individualized videos at just the right time, based on pre-defined buyer actions as they’re logged in your CRM.
• Analyze engagement data to see what content is resonating with buyers and closing the most deals so you can replicate the same approach across the rest of the sales team.  

Pros and cons

Pros: 

• Easy to create hyper-realistic AI Avatars that sellers can use to scale video outreach.
• In-depth video engagement analytics to track video views, completion rates, and click-through rates to measure campaign effectiveness and push the best performing videos to the entire team.
• Easy integration into dozens of sales tools teams are already using including Salesforce, Hubspot, Outreach, and Marketo.
• No technical expertise required to get started.

Cons: 

• Optimized for short, personalized sales outreach videos.
• Some functionality requires integration with other tools in your sales stack.

Pricing

Free trial; pricing available on request. Certain features like Video Sales Agent and AI Avatars are available on Teams and Enterprise plans.

 

2. Gong’s Revenue AI

While you may already be familiar with Gong for its unified revenue platform, it’s also doubled down on AI sales tools, including Gong Engage and Gong Forecast. Sales reps can capture customer interactions and business context data at scale while providing actionable insights in the moment.

G2 Rating:  4.8 out of 5 stars

Key features 

• Ask Gong AI questions about prospects in the sales process to gain instant insights into accounts, deals, and contacts.
• Predictive analytics that leverages over 300 unique signals found in your customer and CRM data to precisely identify deal outcomes and forecast more accurately.
• Built to scale with teams, including features and functionality for SMBs and enterprises

Pros and cons

Pros

• Connects all of your sales tools and data to give real-time actionable steps to streamline deals, along with deep insights to fuel sales leaders’ decision-making.
• Enables the entire go-to-market team with full functionality in over 70 languages while reducing manual data entry and repetitive tasks.
• AI-recommended sales activities and actions that give reps a clear checklist on how to best spend their time every day.

Cons 

• Requires buy-in from leadership and training to get the most out of the platform.
• Some users cite their transcriptions and call recordings don’t record sales calls under 60 seconds or screen shares.

Pricing

Available by request.

3. Chorus

Chorus, now owned by ZoomInfo, is a conversation intelligence product that leverages machine learning to enhance sales intelligence. Chorus enables teams to capture and analyze customer calls, meetings, and emails to extract insights for sales managers and coach team members in real time.

G2 Rating:  4.5 out of 5 stars

Key features 

• Uses AI to capture and analyze all sales conversations, including customer calls, meetings, and emails. 
• Shines light on the prospect’s tone and the key questions they ask.
• Sales reps can identify winning behaviors and automate sales coaching to increase overall sales performance.

Pros and cons

Pros 

• Integrated into Zoominfo’s larger platform and data ecosystem.
• Not just a call recording or transcription tool—actually extracts insights such as average talk time and filler word usage.
• Users cite the tool is easy to use and integrates well with existing tools like Zoom.

Cons 

• Users report the platform is not fully intuitive and requires some training to adopt.
• If not using ZoomInfo’s other tools and data, it may not be the best solution for teams.

Pricing

Available by request.

4. Apollo

Apollo has reinvented itself as an end-to-end AI sales platform, expanding from a B2B sales data provider to cover more sales use cases with a full-on sales team solution. Apollo’s new offering packages multiple tools, including Pipeline Builder, Call Assistant, Data Enrichment, and a CRM to help teams with everything from lead generation to sales forecasting.

G2 Rating:  4.7 out of 5 stars

Key features

• The new tools are built on top of Apollo’s B2B contact information. AI co-pilots can assist team members or run on autopilot with cold emails and email sequences.
• Call Assistant provides AI-powered research, meeting scheduling, and call recordings for SDRs and Account Executives.
• Apollo now offers its own CRM along with its other AI sales tools.

Pros and cons

Pros 

• AI prompting functionality helps with prospect and deal research.
• AI-powered predictive lead scoring with no setup time needed.
• Teams can use AI-generated emails for cold outreach and prospect follow-up.

Cons 

• Newly added functionality may overlap with your team’s existing sales tools. 
• Can’t pick and choose individual services.

Pricing

Free tier available. Paid tiers start at $59/user/month.

5. Clay

Clay‘s B2B data enables sales teams to leverage over 100 data sources and AI research agents in a singular platform.

G2 Rating:  4.9 out of 5 stars

Key features

• Access over 100 data sources for contact data, LinkedIn data, firmographics, technographics, job tracking, and beyond.
• Clay’s AI agents automate manual research, such as flagging fraudulent domains, summarizing prospect information, and creating customizable lead scoring models.
• Highly customizable integrations into other sales tools.

Pros and cons

Pros

• All-in-one data provider that makes it easy for teams to have the data they need in real time without separate contracts.
• Draft personalized outreach messages with AI.
• Focus on niche sales teams, such as those selling to restaurants, hotels, and auto shops.

Cons

• Requires technical expertise to set up and integrate.
• Users report that the user interface is not the most intuitive. 

Pricing

Free tier available. Paid tiers start at $149/user/month. 

6. Lavender

Lavender is an AI email intelligence platform for sales teams. It helps SDRs and AEs draft more effective sales emails by rating templates and providing improvements and suggestions for better personalization.

 

G2 Rating:  4.8 out of 5 stars

Key features

• Integrates with common email senders, including Gmail, Outlook, Outreach, and Apollo.
• Provides real-time email suggestions based on customer data and personality-based insights.

Pros and cons

• Users cite the ease of use and getting started.
• Sales leaders report their dashboard helps them understand the effectiveness and engagement of their team’s emails.
• Integrates easily with most sales tools teams are already using.

Cons: 

• Some users report experiencing technical issues.

Pricing

Free trial and a free basic tier. Paid tiers start at $27/month/user. 

7. Avoma

Avoma is an AI-first growth acceleration platform designed for customer-facing teams at startups and scaleups. They combine a variety of tools, including lead routing, meeting scheduling, note-taking, sales coaching, and forecasting. 

G2 Rating:  4.6 out of 5 stars

Key features 

• Automates note-taking, email follow-ups, and CRM updates.
• Automates meeting scheduling, lead qualification, and routing based on your requirements.
• Offers AI-powered sales pipeline updates, deal risk alerts, sales methodology tracking, and win-loss analysis for sales leaders.

Pros and cons

Pros

• Easily integrates with over 30 sales tools.
• Offers many tools that sales and customer service teams need at a competitive price point.

 

Cons 

• User reviews cite errors in meeting recordings and transcriptions.
• Users say that the meeting recordings and transcriptions can be slow to process.
• Each product is billed separately.

Pricing: Free trial. Pricing depends on features and number of seats.

What AI sales tools are best for your team?

Every sales team has unique needs depending on their size, industry, and sales strategies. With that in mind, there will never be a one-size-fits-all AI sales tool or AI agent. 

Our advice? As you look at integrating AI into your sales team’s workflow, think about opportunities to automate repetitive and manual tasks that take up your team’s time. Once you cover those bases, explore how you can use those tools to further accelerate revenue.