Revolutionize Your Sales Videos with an AI Script Generator: A Guide for Sellers
There are many ways that AI can help take a load off and expedite parts of your sales process, and now video outreach is one of them. Learn how sellers can start using an AI script generator.
Quotas are going up, and budgets are going down. You’re facing pressure from leadership to do more, yet being provided with fewer resources.
Under that kind of squeeze, it’s more important than ever to grab your prospects’ attention and hold onto it by building strong connections. Video outreach is an excellent way to do that. But if you’re unsure what to say, how to make it interesting, and how to scale. Have no fear; AI can help.
With your knowledge and guidance, you can use an AI script generator to help create compelling video scripts for different use cases and touchpoints across your sales process.
Are you feeling less stressed already? Let’s dive into what this tool actually does, how you can use it, and some example prompts to get you started today. Bonus: Vidyard is launching an AI script generator built right into the tool. So you can create your video script, have it displayed on screen, record your message, and send it⏤all from one place.
- 1. What Is an AI Script Generator?
- 2. How Can An AI Script Generator Help Sellers?
- 2.1 Personalization
- 2.2 Time-Saving
- 2.3 Boosting Confidence
- 2.4 Unlocking Creativity
- 3. 6 Best Practices for Using AI Script Generators
- 3.1 Be Specific
- 3.2 Set the Tone
- 3.3 Provide Examples
- 3.4 Get Creative
- 3.5 Keep It Short and Focused
- 3.6 Keep Iterating
- 4. Unlock the Full Potential of AI Script Generators with These Bonus Prompts
- 4.1 Prospecting and Cold Outreach Video Script Prompts
- 4.2 Follow-Up Video Script Prompts
- 4.3 Deal Progression Video Script Prompts
- 5. Say Goodbye to Script Writing Woes and Start Using AI for Your Video Outreach
What Is an AI Script Generator?
Before diving into how to use AI to generate your sales video scripts, let’s start with the what. An AI script generator uses artificial intelligence to create tailored scripts in seconds based on prompts that the user enters.
In the case of Vidyard’s AI script generator, enter your video script prompt, generate your scripts in seconds, and then you can use Vidyard to record and send your message for any type of sales video.
You provide specific details and instructions, like the preferred length of the video, target audience, and product features to highlight. The tool will almost instantly spit out a customized script for you to review and record.
How Can An AI Script Generator Help Sellers?
Let’s start by saying that AI script generators are not here to replace you. These are simply tools to help you unlock productivity in your role and help you sell better.
Connecting with prospects and champions will always require building personal relationships by being your authentic self. You’ll be able to spend less time mulling over what to say once you hit record—and more time connecting with additional prospects and customers.
Here are the main areas where it can help you out:
Enter prompts to personalize a video sales script for each prospect by adding in their name, individual needs, pain points, and interests.
Writing a compelling video script from scratch can be a daunting task. AI streamlines this process, allowing you to create persuasive video messages in a fraction of the time.
If you’re nervous about starting to use video messaging in your sales process, AI makes script writing one less thing to worry about. And the more you use it, the easier creating videos will be.
Playing around with different prompts can offer fresh ideas and new perspectives you may not have considered, enhancing your video scripts and making them more impactful. More on that below!
6 Best Practices for Using AI Script Generators
Alright, enough about why you should use it; how does it actually work?
Like ChatGPT or other generative AI tools you may have tried, it all starts with a prompt. What you put in, or request dictates what you’ll get out of the tool. The better the prompt, the better the output.
Just a quick note: you need to review and validate the outputs before hitting the record button to ensure everything is accurately represented and coming across the way you intend.
Here are some best practices for writing prompts that will get you the best results for script writing and some examples too.
1. Be Specific
AI isn’t a mind reader. If you want certain details to show up in your sales script, provide them in your prompt.
Give clear and concise information about your target audience, the script’s purpose, and details about your product or service to help the AI script generator understand your needs and generate a sales video script that meets your expectations.
Hot tip: If you just ask for “a script”, you might end up with Shakespearian dialogue. Be sure to ask for a sales script specifically.
Try copying and pasting this prompt into the generator:
Write a [30-second] sales script for [prospect’s name and job title]. Include in the script how [your product or solution] can solve [insert problem you solve]. Begin with an attention-grabbing question and end by asking [your call to action].
2. Set the Tone
To make the video script sound more human, describe the tone or style you want to portray, whether professional, casual, persuasive, funny, or something else. This will help the AI generate content that sounds more like you!
Now let’s take the prompt from the last example and add some personality to it:
Write a [friendly and persuasive] [30-second video script] for [your prospect’s name and job title]. Include in the script how [your product or solution] can solve [insert problem]. Begin with an attention-grabbing question and end by asking [your call to action].
3. Provide Examples
Video script still missing the mark? The AI script generator can refer to URLs and other examples you provide.
Next time you send a follow-up video, you don’t have to recap the call yourself. Try directly copying and pasting your meeting transcript (from Gong or another tool) into the AI script generator and ask it to summarize.
Give this example a go:
Write a 90-second video script summarizing the below text: [paste your transcript here] and end by asking [your CTA].
4. Get Creative
If you don’t grab attention in the first few seconds, your prospect might stop watching too soon. A great use of the AI script generator is to get it to help you add creative flair to your video message. You can ask it to write a script as a character from a movie or write a poem about your prospect. The sky’s the limit if you spend some time playing with it.
Try this prompt example:
Write an [upbeat] [30-second] sales script using lines from the movie [your prospect’s favorite movie] to remind [your champion] about an upcoming demo call to walk through [your product].
5. Keep It Short and Focused
Lengthy prompts can make identifying the main objective challenging for the AI. Keep your prompts concise and focused on the key points you want to convey in your video message.
6. Keep Iterating
Two people could use the same recipe for apple pie, and their pies will still come out of the oven looking and tasting a little different, right? The same goes for prompting AI. What works once may not work perfectly a second time. To get the most out of this tool, spend time trying different prompts and phrases and explain things in different ways to get the desired results. The better you get at prompting the AI script generator, the faster it will be at creating awesome video scripts.
Unlock the Full Potential of AI Script Generators with These Bonus Prompts
Here are some bonus prompt templates for you to try out at different points in your sales process.
Prospecting and Cold Outreach Video Script Prompts
- Write a 1-minute sales script to describe the benefits of [product] over [competitor].
- Write a 30-second sales script to sell [product] to [prospect’s name] and ask them to book a meeting.
- Write a 30-second sales script asking if [prospect’s name and job title] is struggling with [problem]. Include a joke about [your prospect’s hometown].
Follow-Up Video Script Prompts
- Write a 30-second sales script as a follow-up to a meeting with [prospect] from [prospect’s company]. Let them know that I’m attaching [resource name], where they can read more about [product name].
- Summarize the below message into a 45-second sales script [Copy and paste summary email or part of a call transcript]
- Write a 30-second sales script to ask why [prospect] didn’t show up for our discovery call on [date and time]. Start by making a joke about getting ghosted. End by asking them to reschedule.
Deal Progression Video Script Prompts
- Write a confident 1-minute sales script to remind [prospect] about [important point] and [important point] from our last call. Let them know that I’m sending over the contract and that they can reach me anytime if they have any questions.
- Write a 30-second sales script to let [prospect] know that I’m sending over the proposal. Summarize the following [copy and paste proposal]. End by reminding them of our upcoming meeting on [date and time].
- Write a cheerful 30-second sales script to remind [prospect] about our meeting tomorrow at [time]. Let them know the Zoom link is in my email.
Say Goodbye to Script Writing Woes and Start Using AI for Your Video Outreach
AI script generators like the one offered by Vidyard can be beneficial for sellers looking to streamline their video outreach process. With the appropriate prompts, the AI can generate a tailored and personalized sales video script in seconds to help you record better videos faster.
Now, it’s important to remember that the AI script generator is only a tool to assist sellers in their sales process. Nothing can replace you as a seller and the personal touch you can bring to your outreach efforts.
You can try Vidyard’s AI script generator for yourself and see what comes back. For additional inspiration, why not explore our pre-canned sales video examples in our Sales Templates Hub?