The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report

By Michael Litt in Video Marketing Trends

B2B Video Marketing Benchmark ReportThere are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric, we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular.

We wanted to understand more about where companies fall along the spectrum of activity that is video marketing. We wondered, for example, are most B2B marketers at the stage where they’re creating their own videos in-house with dedicated creative teams? What are the main challenges people associate with video even though the barriers to entry have never been lower? What video distribution methods have proven to be the most worthwhile?

That said, today we’re thrilled to present the Demand Metric B2B Video Marketing Benchmark and Best Practices Report. Here’s a video preview summing up a taste of what the report has to offer:

Share some key findings

Tweet it!Click to tweet some of these revealing stats from the report:

  • For 63% of B2B marketers, video spending is on the rise. Click to Tweet
  • Only 19% of marketers list conversion as an objective, but video on a landing page can increase conversion by 80%! Click to Tweet
  • 82% of B2B marketers experience reported success with video marketing initiatives. Download the benchmark report! Click to Tweet.

Download the Report!

We’ve presented a sampling of the research findings here, but you can download the full report to explore where you fit on the spectrum based on your current video marketing practices.

Download the B2B benchmark report

Based on the collective research, what do you find most surprising? Let us know in the comments below, and update us on where you stand on some of the benchmarks included!



Michael Litt

Michael is the CEO and Co-Founder of Vidyard. In addition to growing Vidyard’s success, he is actively involved in the technology sector, acting as a mentor to various early stage companies.