Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot...as in the #1 preferred content type of the average consumer, hot.

And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

Recently, we spent hundreds of hours analyzing video marketing statistics from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers.

Want to know how you stack up? Check out our top video marketing benchmarks in the infographic below. 

2018 Video in Business Benchmark Report

Share the Knowledge!

We believe everyone should be able to benefit from this research, don’t you? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! … Okay that last one might be a bit much, but you get the point.

The smartest businesses know that video success is about more than great production. Discover how businesses on the cutting edge are leveraging video in the 2018 Video in Business Benchmark Report. Download the report today and learn how you can take your video strategy to the next level.

Do these video marketing statistics surprise you? Is your organization already crushing it with video marketing? Curious how you can make sure you’re exceeding these findings? Then sound off in the comments below and let me know your thoughts. We want to know what your best practices are to keep ahead of these benchmarks, or what you think the future of video is going to look like based on these findings.

Hannah Cameron