Same Vidyard, built for what’s next

Revenue teams have always relied on video to make a human connection with customers and prospects. Whether that means a marketing brand awareness video, a quick personal video message to a single prospect or a walkthrough shared with an entire buying committee. Over the past year, the tools Vidyard gives teams to do that work have grown smarter, and the experience of creating, optimizing, and organizing video has improved right along with them.

When you upload a video today, Vidyard can generate a title, write a description, and break the recording into chapters, so viewers can jump straight to the part that matters most to them. Video organization now reflects how teams actually manage growing video libraries. Video captions can be automatically generated and you can now add multiple audio tracks in different languages to a single video. And as a new era of AI search surges, you can automatically add metadata to your videos to help them get discovered.

Each of these improvements exists to remove friction rather than to change what video is for. A chapter marker that gets a viewer to the right moment faster, or metadata that helps a video be discoverable by AI search, is really in service of the same thing: making sure a video message actually reaches the person it was meant for, without extra steps standing in the way.

The platform expanded and the look followed

Over the past year, Vidyard has grown into a more powerful, AI-driven platform built to support revenue teams across the full range of customer moments, from a single personal video between a seller and prospect to automated video scaled across an entire team and woven through a customer journey.

As the product experience evolved, the identity around it hadn’t kept pace, and it started to feel a step behind what Vidyard could actually do. So we updated it with new colors and typography, giving the brand a more modern, cohesive feel across the product, website and everywhere else it shows up.

The constant through all of it

With new capabilities, a bigger platform, and a refreshed look, the belief driving all of it hasn’t moved. Video works because it lets one person communicate with another in a way that text and static content can’t, and every change described here is meant to protect that, never to replace it.

Vidyard started in 2010 as a team of two. Today, our team has grown to over 300 people and the product we’ve built is used by more than 12 million people to create and share video.

Growth at that scale doesn’t happen by standing still and that’s a big part of why the product looks so different today than it did even a year ago, and we expect that pace to continue.

The next stretch of Vidyard will bring more intelligence and insights built into the product and more ways to scale personalized, human video across a customer journey, all in service of the same idea that got us here.

See the new look for yourself, visit Vidyard.