Synthesia alternatives for AI-powered video marketing

Synthesia alternatives for AI-powered video marketing

Synthesia is an AI video generation platform with a wide variety of use cases including internal training videos, advertising, explainer videos, and sales enablement.

Their AI avatars are a popular tool for content creation. And they offer video editing and video translations in over 140 languages which use multilingual voice cloning as an advanced feature.

Overall, Synthesia helps teams utilize video content with broad usability. But how does it stack up for sales or marketing use cases?

Their AI avatars are a popular tool for content creation. And they offer video editing and video translations in over 140 languages which use multilingual voice cloning as an advanced feature.

Overall, Synthesia helps teams utilize video content with broad usability. But how does it stack up for sales or marketing use cases?

How Synthesia falls short as a video sales and marketing solution

While Synthesia does have a wide selection of features for scalable video creation, it was not originally designed for sales and marketing teams.

And some teams may find they lack essential features for enabling marketers and sellers to produce video content beyond sales training. For example, it’s not easy to send personalized videos in email outreach, follow-ups, or through agentic tools like Vidyard’s Video Agent.

For sales and marketing teams, Synthesia lacks: 

• Deep integrations with top sales tools making it a manual process to insert videos into emails
• Customizable options over the AI avatar’s tone, expression, and movements when using their pre-generated models
• Enhanced video analytics and metrics to understand what videos are resonating with prospects and which follow-ups to prioritize
• Automated video generation and delivery to prospects based on actions like downloading a white paper or requesting a demo

This is echoed in Synthesia’s G2 reviews with some users saying: 

“only works well for instructional videos, no way to AI generate video elements, customer support is NOT the best.”

“I HATE having to make avatars, as I think the final result of my avatar looks very unprofessional. I have no professional studio or other kinds of equipment to film myself other than using a single webcam and it doesn’t provide me with the result I desire. And everytime I try to upload a new avatar they’re erased and I hate it! I have only made one and it looks terrible! And I can’t delete it and start over since customer service won’t allow me to.”

“There are quite a few nuances to getting the voiceover work right. You have to really pay attention to how words sounds, not necessarily how they’re spelled. This sometimes is quite challenging to get the avatar to say something right. Also, the inflection isn’t always correct. You have to play around with the text, and this is time consuming. Sometimes the avatar seems especially robotic, too…Customer support needs a way to screen share or do Zoom calls – it’s frustrating to explain a problem over email….” 

Synthesia is best suited for companies looking to create video content to help their teams and customers learn through video such as answering frequently asked questions or onboarding to a new B2B platform. But it lacks the features sales teams need to utilize AI-generated personalized videos at scale throughout the sales process.

Alternative solutions to Synthesia for AI sales video creation

Synthesia alternatives include Vidyard, Loom, Wistia, BombBomb, and SendSpark.

Let’s dive into the unique features and capabilities of each of these solutions now so you can choose the best one for your company’s needs and goals.

Best Synthesia alternatives for sales engagement

Vidyard

4.5 out of 5 stars on G2

Vidyard is an AI-powered video sales platform helping teams harness the power of personalized video messaging to break through noisy inboxes. While Synthesia is good for corporate and marketing content, Vidyard offers specific features built for revenue teams. 

Compared to Synthesia, Vidyard offers far more advanced AI-generation and automation features plus a wide range of integrations with top sales tools.

Key features of Vidyard:

• Video Agent automatically engages prospects with personalized, AI-generated video outreach based on prospect actions such as downloading an ebook or requesting a demo.
• Teams can manually record video messages with AI-generated sales video scripts or use Vidyard’s hyper-realistic AI Avatars to craft engaging videos.
• Integrates with dozens of sales tools teams use every day including Salesforce, Hubspot, Gong, and Salesloft.
• Powerful video engagement analytics help sales leaders identify top-performing video content so they can replicate the most successful strategies across the entire team.

Pros and cons of Vidyard:

Pros:

• Designed specifically for sales teams and easily integrates into existing workflows
• Can be used to host high-quality video content, internal trainings, and onboarding communications for new customers
• No technical skills required to get started
• A free Vidyard Chrome Extension

Cons: 

• Advanced features are only available in premium paid plans
• Some features require third-party integrations for full functionality

Key benefits of choosing Vidard over Synthesia

• Synthesia only allows for AI-generated videos while Vidyard also allows users to record real human videos or create high-quality avatar videos with AI-generated video templates and scripts
• Vidyard provides deep insights into viewer engagement, including who watched a video, for how long, and which sections they rewatched
• Integrates into top sales tools along with the ability to embed videos in emails, landing pages, and on social media
• Sales teams can leverage Vidyard’s Video Agent to automates right-time, right-message communications across the customer journey

Vidyard stands out as a Synthesia alternative for revenue teams looking to deeply integrate video throughout their sales process from cold email to close. That’s why over 100,000 teams use Vidyard to accelerate revenue through the power of video, including Microsoft, Salesforce, and LinkedIn.

If your sales team isn’t using video in their sales process today, check out our 2025 Video in Business Benchmark Report to see how video increases responses, shortens sales cycles, and enables every rep to be the best.

 

SendSpark

4.7 out of 5 stars on G2

SendSpark is a video platform designed for sales. They enable teams to create, edit, and send personalized sales videos while integration with top sales tools.

Key features of SendSpark: 

• Ability to feature dynamic content pulled from recipient websites or LinkedIn profiles
• Users can create branded video pages with personalized thumbnails, embedded calendars, and tailored calls-to-action
• Integrates with top tools including HubSpot, Salesforce, Gmail, Outlook

Pros and cons of SendSpark: 

Pros: 

• Users have praised Sendspark for its ease of use and intuitive interface
• Users have reported that Sendspark’s customer support is responsive and helpful, assisting with onboarding and troubleshooting

Cons: 

• Compared to other platforms, Sendspark offers limited video editing capabilities and is not SOC 2 compliant,
• Higher-tier plans can be costly

Your business might choose Sendspark over Synthesia if you want to quickly create personalized video messages with minimal setup.

If you’re looking for a sales video messaging solution, you may want to compare Vidyard vs. Sendspark as a next step.

Best Synthesia alternatives for async video communication

Loom

4.7 out of 5 stars on G2

Loom started out as a screen recorder but has since expanded into a video communications platform designed for sales, marketing, engineering, product, and design teams. Acquired by Atlassian in 2023, their focus has shifted more towards Atlassian’s strengths of enabling internal communications and project management.

Key features of Loom:

• Loom enables users to record their screen, webcam, or both simultaneously, making it ideal for tutorials, presentations, and communicating needs internally
• Loom’s AI features streamline video creation and viewing by automatically generating titles, summaries, chapters, subtitles, and call-to-action buttons based on video content
• Users can trim, stitch, and edit videos directly within Loom including annotation and collaboration tools, such as drawing and highlighting to emphasize key points in videos

 

Pros and cons of Loom: 

Pros: 

• Videos are ready to share immediately after recording with a direct link
• User-friendly interface

Cons: 

• You cannot leverage AI to change how you look or sound — unlike Synthesia, where you can customize avatars and backgrounds
• Loom is great for quick communications but may not match the studio-like polish or visual consistency Synthesia provides for marketing or public-facing videos

Loom might be the right choice if you’re looking to create quick, personalized videos with real human presence, especially for team updates, tutorials, or direct communication.

 

BombBomb

4.7 out of 5 stars on G2

BombBomb is a video engagement platform that enables teams to record and send videos from anywhere, including on their mobile devices, and send via email or text.

Key features of BombBomb: 

• BombBomb allows users to record their screen, webcam, or both simultaneously including via their Android and Apple apps
• Users can embed clickable banners within videos, directing viewers to take specific actions such as scheduling meetings or visiting a website
• The platform offers quick editing tools and basic view analytics
• Integrates with over 65 sales and marketing tools including Salesforce, Outreach, and Gmail

Pros and cons of BombBomb: 

Pros: 

• With dedicated mobile applications, BombBomb allows users to record, send, and track videos on-the-go
• BombBomb’s features are catered towards specific industries including real estate, automotive sales, home builders, and other on-the-move teams
• Good for beginners who aren’t the most technical content creators

Cons: 

• Some users feel that BombBomb’s full range of features is expensive for small businesses and teams
• Users say that basic video recording is straightforward but customizing email templates and navigating advanced features can require a steep learning curve
• No AI-generated video creation features

Companies might choose BombBomb over Synthesia if they prioritize creating personalized, video messages quickly and directly from their everyday tools like Gmail or Outlook.

Best Synthesia alternative for video marketing

Wistia

4.6 out of 5 stars on G2

Wistia is an all-in-one video marketing platform that helps teams create, host, market, and measure their hosted videos, webinars, and podcasts.

Key features of Wistia: 

• Wistia offers a fast-loading, ad-free professional video player that can be customized with brand colors, fonts, and logos
• Offers the ability to add customizable forms inside videos to collect leads and features an intuitive video editor, allowing users to trim footage, add music, and customize layouts
• Integrates with CRM platforms like HubSpot and Marketo
• Teams can host e-learning courses and live webinars with custom registration, polls, and Q&A

Pros and cons of Wistia:

Pros: 

• Wistia offers in-video forms that flow directly into top sales and marketing tools
• Viewer engagement stats like heatmaps and watch rates
• Wistia’s video player is fully customizable and ad-free, whereas Synthesia videos are usually hosted on third-party players (or your own platform) after creation

Cons: 

• With Wistia, users must create video content themselves, while Synthesia automates video creation through AI avatars and AI-generated scripts
• Users must self-manage file sizes, live recordings, and edits themselves

Wistia is a good choice over Synthesia for teams that already have real video content and need more hosting, branding, lead capture, and analytics capabilities.

 

Zebracat

 

4.8 out of 5 stars on G2

Zebracat is a Germany-based AI video creation company offering a very similar set of tools to Synthesia. From AI avatars to text-to-video production available in over 175+ languages and dialects, if you’re looking for the most direct Synteshia competitor, Zebratcat might just be it. 

Key features of Zebracat: 

• Transforms written content, like blog posts, into fully edited, ready-to-publish videos in minutes
• AI Scene Generator enables companies to upload a text or audio file describing their video concept beyond talking-head style videos
• AI Video Editor automates time-intensive tasks while optimizing for your specific style including pacing, voice, music, and visual tone

Pros and cons of Zebracat:

Pros: 

• Users highlight Zebracat’s intuitive, beginner-friendly interface
• Faster video creation compared to Synthesia

Cons: 

• Higher cost than Syntheshia
• Pricing tiers limit the number of videos that can be produced each month vs. Synthesia limiting on minutes per year 

Zebracat is a top alternative to Synthesia for teams looking to have a suite of tools to help them produce AI video content for onboarding, training, internal communication, and marketing.

Is Synthesia the best AI video generator?

Synthesia might be the right solution for you if you’re looking for an all-in-one video platform to create video content for a variety of use cases like onboarding, team training, and marketing. 

 

Their AI Avatars and suite of editing tools enable teams to easily scale video production in over 140 languages while saving time and money. 

 

There are other tools that can help teams create quick internal videos or Synthesia alternatives like Wistia that focus on video marketing. 

 

However, if you’re looking to use personalized video for sales, Synthesia may not be the best option. While they have some sales-specific features, they lack critical integrations with platforms like Salesforce and Outreach, detailed analytics to understand prospect engagement, and do not offer Video Agents, which can create and send videos based on actions prospects take in the sales process.