When you think “video platform,” what’s the first thing that comes to mind? Chances are you think back to where you watch the most videos: YouTube.
Did you know that meme-filled site also just happens to be the second largest search engine in the world (next to Google)?
Put like that, It makes sense that it’s top of mind when it comes to all things video.
There are plenty of advantages to using a platform like YouTube (SEO and interactions, just to name a few) that help you generate more awareness, but YouTube can’t help you convert those interactions into loyal customers. That’s where a video marketing platform comes in.
These platforms are designed to not only be as easy to use as YouTube, but also to work in tandem with it, picking up where YouTube’s leaves off.
Get a better idea about how to use them together to create an entire video-focused buyer’s journey that caters to your buyer’s needs, and ultimately, generates more revenue in our infographic.