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April 29, 2019

A Video-Focused Buyer’s Journey Using YouTube and Vidyard [Infographic]

When you think “video platform,” what’s the first thing that comes to mind? Chances are you think back to where you watch the most videos: YouTube.

Did you know that meme-filled site also just happens to be the second largest search engine in the world (next to Google)?

Put like that, It makes sense that it’s top of mind when it comes to all things video.

There are plenty of advantages to using a platform like YouTube (SEO and interactions, just to name a few) that help you generate more awareness, but YouTube can’t help you convert those interactions into loyal customers. That’s where a video marketing platform comes in.

These platforms are designed to not only be as easy to use as YouTube, but also to work in tandem with it, picking up where YouTube’s leaves off.

Get a better idea about how to use them together to create an entire video-focused buyer’s journey that caters to your buyer’s needs, and ultimately, generates more revenue in our infographic.

Download a PDF version of the infographic.

An infographic depicting a video-focused buyer's journey using YouTube and Vidyard

An infographic depicting a video-focused buyer’s journey using YouTube and Vidyard [click image to view PDF]

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Jesse Ariss

Jesse Ariss

Jesse Ariss lives in the world between product and marketing. He's been passionate about video ever since he got his hands on his Dad's 8mm video camera 30 years ago and started making short films. When he's not making his own videos, Jesse loves spending time with customers, making sure that he's closely aligned with their needs and requirements.