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July 18, 2016

Video Marketing How-To: Getting the Most From Your Video Production Agency

Hello and welcome to another episode of Video Marketing How-To! This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs.

First, have a creative brief ready to go. Successful videos only happen when all stakeholders are on the same page, and a creative brief allows you to talk about who your video is targeting, why you’re making it, what the requirements are from a creative standpoint, and how you’re going to measure its effectiveness.

Next, be reasonable about your budget. If you can only spend $10k on a video, don’t expect a Michael Bay explosion-filled masterpiece. But that goes both ways — if you have a large budget, make sure you’re getting your money’s worth, and ensure you’re working with an agency that can handle that kind of production. Our friends at Notch Video have a blog series called “How much did that video cost?” which can help you understand budgets for production! Which is a great segue to tip number three…

Always make sure your agency fits your needs. Look at the work they have done in the past, meet with their team and talk about your creative vision, and if something doesn’t feel right, there’s plenty of other agencies out there that would be happy to work with you.

You want to work with an agency that will give you a balance of understanding your ideas, but also pushes you to think a bit differently to produce better video. Also look at their technology — if you want video shot in 4k, and three sweeping drone shots, make sure they have this kind of equipment, and people who know how to use it!

Although we do most of our videos in-house, we’ve worked with some fantastic video agencies to do things that we simply can’t do with our in-house gear. I hope you learned a few tips for having a happy, successful relationship with your video production agency, and stay tuned in another few weeks for another episode of Video Marketing How-To!

Jon Spenceley

Jon Spenceley

Jon is the former Content and Social Media Manager at Vidyard, and is passionate about helping companies get the most out of their video. In his spare time, Jon's an amateur longboarder, distiller-in-training, and is a sucker for breakfast foods.

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