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The complete guide to video production

How to produce dazzling videos in-house on a budget

The purpose of this guide is simple: To shatter the myth that video is difficult or expensive. You can build pipeline and attract audiences with the skills and devices you already have, or can acquire on the cheap.

This guide is for you—the marketer. Whether you’re a marketer with a humble team of two and no experience, or a marketer with a video manager and zero equipment, or simply a marketer with budget but no time, this guide is for you.

At least 50% of your content should be video. Your audiences want to live inside of video. Stop hiring bloggers, start hiring producers.
Brian Halligan

HubSpot CEO

This doesn’t mean you have to part ways with your video agency, either. This approach is complementary. While agencies excel at big-budget brand videos, in-house teams excel at all the simpler formats that account for 90% of all videos produced.

Video production is simply about maximizing your ability to communicate through the most emotionally evocative channel known to marketers, and upleveling your marketing ROI.

By the end of this guide, you’ll know everything necessary to produce stellar videos in-house on a budget. We’ll take you through the equipment, the three stages of video creation (pre-production, production, and post-production), and tips from marketing experts.

Are you excited? We’re excited. And… action!

In-house teams excel at producing:

  • Webinars
  • Interviews
  • Product updates
  • Demos
  • Culture content
  • Internal communications
  • Company updates
  • Social videos
  • Prospecting videos
  • One-to-one communications
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