The Future of B2B Marketing: New Insights and Best Practices for 2020
The way companies buy B2B products has changed. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. The future of B2B is dependent on our ability as marketers to work with sales as a team at every stage of the account journey.
In this session, you’ll learn: what works and doesn’t in B2B marketing, current industry trends driving sales and marketing alignment (and the biggest mistakes to avoid), and 3 things you can do right now to quickly and easily get started with ABM.
Jon Miller, CEO & Co-founder, Engagio
Questions? Ask @jonmiller (#FastFwd2019)