Creating demand in a digital world requires a blend of effective strategies to both generate and nurture leads, with the goal of converting them to customers. But how are mid-size companies creating new demand? To find out, Vidyard and Ascend2 fielded the Generating and Nurturing Leads to Create Demand survey.
Next to email marketing, content or video marketing is a most effective tactic used to achieve the top lead nurturing priorities for 40% of companies surveyed.
Improving the effectiveness of a lead generation strategy (42%) and the way lead data is analyzed (41%) are top priorities for mid-sized companies.
Combining lead generation and lead nurturing into a sound overall demand creation strategy requires a close look at not only what priorities to achieve, but also the effectiveness of the tactics to achieve them.