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November 16, 2021

Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard recognized in Salesforce Partner Innovation Awards

KITCHENER, Ontario – November 16, 2021 – Vidyard, a leading video platform for businesses, today announced that it has helped Corporate Traveler transform its business by pioneering a new approach to video selling that resulted in $42 million of new business in six months. 

For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category. Using the Salesforce integration, Vidyard helped Corporate Traveler reduce sales turnaround time and the number of interactions needed to secure meetings with new prospects by more than 60%.

Comments on the News

  • “Business travel came to a halt last year, but we were able to help Corporate Traveler quickly adjust their sales tactics through engaging, relevant video,” said Tyler Lessard, Chief Video Strategist and VP of Marketing, Vidyard. “Our continued innovation with Salesforce enables us to help users engage with prospective customers virtually. We’re grateful to Salesforce for recognizing our work and ingenuity with this award.” 
  • “Salesforce Partner Innovation Award winners such as Vidyard work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Vidyard’s initiative and ability to deliver results illustrate how Salesforce partners are integral to creating value and enabling digital transformation in our new work-from-anywhere world.”

Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

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*​​IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021

About Vidyard

Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Sign up for Vidyard for free:/free.

Sarah Duckett

Head of PR & Communications