January 2017, Forrester Research
Today, fewer than half of marketers participate in pipeline reviews, and only about 1/3 of marketing metrics align closely with sales. On the flip side, sales teams are typically using a transactional approach to sales conversations that clashes with marketing’s attempt to build relationships. See the problem? Forrester does too — and they believe that sales and marketing teams who fail to integrate well will be left behind. That’s why this new report has just the strategies both sales and marketing need to implement to build cohesion between their teams.
Download the report and discover:
Why the misalignment between sales and marketing continues to be a hot topic
How your potential customers are charting their own course in the sales process
What you can do to adopt a buyer-focused mindset and bring your sales and marketing teams together