THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

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The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]

Based on research by the Fournaise Marketing Group, over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. In other…

Pepsi Uses Awesome Interactive Video to Wow World Cup Fans

You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level….

Vidyard Rocks the Juno Awards Red Carpet as an Official Partner

In the last weekend of March, music lovers across Canada came together in sunny, but cold, Winnipeg, Manitoba to celebrate the 2014 Juno Awards. As…

Coca-Cola Plays its Biggest Campaign yet for the FIFA World Cup

Coca-Cola, the iconic beverage offered all over the world, is now the brand bringing the world together with amazing video stories. After announcing the company’s…

Drive Real Action With These 6 Killer CTAs

Once your video fades to black, there are two preferable outcomes (one more ideal than the other). You can either impress your audience, (“wow, that…

Brands Break out the Prank Videos for April Fools Day

On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes…

What Your Website’s Missing: A Video Content Journey

Just as Alice fell down the rabbit hole into another world, you need to make your website an experience where your target audience becomes more…

A Tale of Two Marketers: Why Video Optimization Matters

There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ‘em! Say hello to…

Disney Invests in Online Video Strategy with $500M Acquisition of Maker Studios

News broke late today that the Walt Disney Company has acquired YouTube network, Maker Studios in a $500M deal. Big news? Yes indeed. This is…

Top 5 Reasons why Webinars are Your Gateway Drug to Video Marketing

Earlier this week ReadyTalk Inbound Marketing Manager Brandon Hess and I ran a Breaking Bad themed webinar to show how webinars can be the gateway…