THE VIDYARD BLOG

Video Marketing Resources, Inspiration & Tactics

MarTech Conference Brings Out the Best in Marketing Tech

In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized…

Video Marketing Metrics: Get the Latest Research Report

When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared)…

How to Streamline Your Video Content Marketing Operation

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. But how…

8 Ways to Use Video to Make the Most out of Event Marketing

Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. You’ll be right in the middle of…

3 B2B Video Examples to Inspire Your Next Marketing Masterpiece

Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. It’s often…

How Google’s Hummingbird Update Changed Video SEO and What you can do About it

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is,…

How to Create a Click-Worthy Video Thumbnail Image

“Never judge a book by its cover” might be sound advice, but it’s seldom headed in today’s click-bait world where viewers decide, in a matter…

5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite

Hello friends! Contrary to my standard blog appearance where I sum up an industry event I attended, I’m actually here to tell you (read: brag)…

This Bank’s Awesome Thank-You Video Will Have You in Tears

You might feel like just a number when signing up for banking, internet, airline, or cell phone services, so when it comes to brand videos…

Filmmaking Tips to Take Your Brand Video From Zero to Hero

These days, the to-do list for a content marketer over at General Electric probably looks suspiciously like that of a producer over at Funny or…