Colossyan vs Synthesia: Which Is Better for AI Video and Sales?

In your search for the best AI video tool for your team and needs, you’ve likely realized that not all solutions are created equal. Some are great for internal communications or customer support, while others are more focused on sales use cases like scalable personalization, CRM and sales tool integrations, and engagement tracking.

Colossyan is an AI video platform for workplace learning and internal communications.

Synthesia is an enterprise-grade AI video platform originally designed for internal use cases, that has since expanded into sales, marketing, and customer support.

In the following article, we’ll give you a thorough overview of both platforms and potential alternatives, so you can make an informed decision as you invest in B2B video.

Feature	Colossyan	Synthesia	Vidyard
AI avatars	200+ stock avatars or create your own	230+ stock avatars or create your own	12 stock avatars + create your own in the shortest time (90 seconds!)
Languages	80+ languages	140+ languages	25+ languages
Brand customizability	Yes	Yes, with ability to upload media library	Yes
AI-generated video scripts	Yes	Yes	Yes
Video templates	20+ templates	50+ templates	20+ templates
Integrations	10 integrations	35+ integrations	50+ integrations
Export options	MP3, MP4, SCORM, link sharing	MP4, SCORM, link sharing, embed	MP4 & MOV
Enterprise security	SOC 2 and GDPR compliant	SOC 2 Type II, GDPR, and ISO 42001 complaint	SOC Type II, GDPR compliant, RBAC,  NIST and ISO27001 adherence

Colossyan: best for internal communications

4.6 out of 5 stars on G2

Colossyan is an AI video creation platform that enables teams to create fast, scalable, engaging video for internal communication, team onboarding and training. Their technology uses content from text documents to create AI-generated videos which can then be translated into more than 80 languages. This ensures brand consistency across video content and reduces the need for studio-level production or video editing teams.

While  Colossyan offers fast video rendering, a simple user interface, and budget-friendly pricing for teams of all sizes, some teams may find that it lacks more in-depth features compared to Synthesia.

If teams are looking to create video for sales, Colossyan may not be the best fit due to its lack of functionality and integrations. Instead, teams may want to check out Vidyard! 

Features and benefits of Colossyan

AI video creation

• Availability of stock and custom AI avatars
• Interactive video features, including quizzes, immersive scenario-based training and e-learning
• Access to over 600+ voiceovers, including the ability to clone your team’s voices depending on localization needs with text-to-video functionality
• An AI Assistant to help brainstorm ideas, strengthen tone of voice, and finalize AI-generated video scripts
• Quick editing capabilities

Multilingual support

• Over 80+ languages supported
• Users can specify pronunciations of words to guarantee accurate and on-brand speech as they scale content

Templates and integrations

• Colossyan offers over two dozen video templates for a variety of use cases, including sexual harassment policy, cybersecurity, and employee training
• Integrates seamlessly with leading Learning Management Systems (LMS), including ClickLearn and 360Learning, so managers can track progress and engagement
• Additional integrations with YouTube, PowerPoint, and VideoAsk

Colossyan also offers robust data security and privacy features including SOC 2, SAML SSO, and customizable MSAs and security questionnaires for enterprise customers.

What are the drawbacks of Colossyan?

Not designed for external communications

• Unlike competitors like Synthesia or Vidyard, Colossyan does not have a deep focus on external sales and marketing use cases
• Lacks revenue-generating features prospect engagement tracking, and in-video CTAs
• Limited number of integrations with a focus on onboarding and training platforms as opposed to CRMs

Did you know that one-third of sales professionals who use personalized video in their sales prospecting efforts see shortened sales cycles? Learn more in our Video in Business Benchmarketing Report.

No ability to manually record videos

• While AI-generated videos are great in many cases, if teams want to record themselves, Colossyan does not offer this ability
• Colossyan also lacks AI Agents to automate the creation of new video content, meaning all new content has to be generated by teams.

Colossyan pros and cons

Pros

• Affordable for teams to get started
• Simple interface that does not require much training
• Fast video rendering speeds

Cons

• Does not support manual video recording
• Very limited use for B2B prospecting or revenue-generating roles
• Users cite that pricing can increase quickly based on the number of videos

If you’re looking to scale your use of video in your sales process, check out Vidyard’s AI-powered video selling platform featuring AI Avatars, Video Agents, and integrations into top sales tools like Gong, Salesforce, HubSpot, Salesloft, and more.

Get started for free or request a demo to see why over 100,000 teams use Vidyard to accelerate sales and win more revenue.

Synthesia: best for marketing

4.7 out of 5 stars on G2

Synthesia is an AI-powered video generation platform that enables companies to create a wide variety of video content. While originally intended for internal communications like Colossyan, Synthesia has since expanded to more external use cases.

Their technology creates professional-looking training, onboarding, and instructional videos in 140+ languages using highly customizable avatars. While Colossyan and Synthesia offer many similar features, users cite Synthesia as having more enterprise features, better avatar diversity, and broader language support.

If you’re deciding between Colossyan vs. Synthesia, you may want to check out our guide on Synthesia alternatives for a more in-depth analysis.

Features and benefits of Synthesia

Customizable AI tools and features

• Ability to further customize over 230 pre-built AI avatars
• Can turn selfie-style videos into avatars
• AI-powered features including an AI Video Editor, AI Screen Recorder, and AI Video Dubbing

Templates and integrations

• More than 50 video templates for a variety of internal and external use cases
• 30+ integrations with leading tools across learning and development, content management, and customer support.

Additional features

• Users can develop a brand kit and integrate a media library to ensure visual and verbal brand consistency
• Team workspaces allow for multiple users to create, collaborate, and comment on new videos with built-in version control
• Voice cloning, 1-click translations, and a multi-lingual player that goes above and beyond Colossyan’s offerings

What are the drawbacks of Synthesia?

Limited sales and marketing functionality

• Limited integrations with business-critical CRM tools
• No in-video calls to action, forms, or other revenue-generating features
• No Video Agents that can automatically generate and send personalized videos based on actions prospects such as downloading an ebook or requesting a demo

While Synthesia has some newly developed features and functionality for sales teams, alternatives like Vidyard were purpose-built for sales-specific use cases.

Don’t just take our word for it — see how Pavilion saw an 8x return on their investment in Vidyard and 2xed their response rates to outbound sales emails.

Limited analytics

• No ability to understand a prospect’s questions, needs, or interests through platform analytics

Cost of getting started

• As an enterprise focused solution, Synthesia’s pricing can be higher than Colossyan’s
• Users also cite a high learning curve with Synthesia
• Videos reportedly take longer to render than Colossyan, causing delays for large teams

Synthesia pros and cons

Pros:

• Large number of integrations and API accessible
• Enterprise-level customization
• Multilingual support in 140+ languages
• Large avatar library

Cons:

• Can be cost-prohibitive for small businesses
• No real-time engagement tracking
• More complex user experience and workflow
• Limited sales and marketing-focused functionality

Vidyard: best for sales teams

If you haven’t realized by now, we’re Vidyard. Hi! 👋

We help revenue teams stand out and connect with customers using personalized, scalable video messages. 

Our platform is tailor-made for revenue teams to increase pipeline and close more deals. Whether you want to use video for outbound prospecting, increase renewals, or account-based marketing, our focus is on helping customers grow their businesses through the power of video.

We make it easy for teams to get started with personalized video, whether through recording their own content or using our AI Avatars, including templates or digitized versions of your team members. We also offer an AI script generator and Video Agents, which enable teams to automatically create and send personalized videos based on actions prospects take in your sales process.

 

Features and benefits of Vidyard

Video Agent

 

• Automatically create and send personalized AI Avatar videos based on actions prospects take like downloading marketing content or booking sales demos
• Easy one time workflow setup through your existing sales tools including Salesloft, Salesforce, HubSpot, and Marketo
• Keyword replacement enables teams to populate buyer details from your CRM, such as their company name and first name
• Get started easily with our Video Agent Hub

AI avatars & sales tools

 

• Create your own AI Avatar with only a 90 second video clip or use our 12 stock avatars
• Save time with our video script generator, included in our free Chrome Extension 
• 20+ video templates to help your teams jump into personalized video 

 

Integrations, video hosting, and analytics

 

• Over 50 integrations into leading sales and marketing tools including Hubspot, Marketo, Salesloft, and LinkedIn
• Manage all of your business video content with Vidyard Video Hosting
• In-depth video analytics to track, measure, and improve the effectiveness of your team’s video communication including view notifications, watch time, and video engagement 

 

What are the drawbacks of Vidyard?

Designed for short-form video

• We’re designed to help revenue teams create engaging personalized video messages, not long-form content 

 

Vidyard pros and cons

Pros

• Only platform offering Video Agents to automate creating and sending personalized video messages
• Free Chrome Extension and free trial to empower teams to get started with Vidyard today
• Purpose-built for revenue team use cases including outbound prospecting and account-based marketing

Cons

• Some advanced functionality requires integration with other tools in your sales stack
• Limited number of stock AI Avatars (as we want to make YOU shine!)

 

Key differentiators of Vidyard over Colossyan and Synthesia: 

• Video Agents designed for key revenue use cases like lead nurturing, meeting confirmations, and introductions
• CRM integrations with top revenue tools like Salesforce, Salesloft, Marketo, HubSpot, Gong, and Outreach
• In-video CTAs to convert views into meetings
• Real-time engagement analytics to prioritize leads
• Bulk video personalization using CSV uploads

See why over 100,000 revenue teams trust Vidyard — request a demo today.