Vidyard Recognized as Video for Business Innovator
Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs.
“If a picture is worth 1000 words, imagine the power of video. Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. With Vidyard, marketing teams can increase leads, sales teams can create more opportunities and customer service teams can achieve higher customer satisfaction,” says Jeff Loeb, chief marketing officer at Vidyard. “Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. It’s truly innovative.”
Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Global leaders, including Microsoft, McKesson, Lenovo, Cision, Citibank, Dynatrace, MongoDB and Sharp, power their video engagement strategies with Vidyard. Customers can also download Vidyard’s free Chrome extension, Vidyard GoVideo (formerly ViewedIt) for screen, voice and webcam recording so that sharing and tracking personalized videos is easy.
“It is with great honor that we recognize these 10 companies for our 2017 Innovation Showcase,” said Anton Teodorescu, co-chair of the Innovation Showcase. “The Symposium provides an opportune environment for these early-stage companies to form valuable partnerships with CIOs and a platform to demonstrate their technologies that are building the digital enterprise.”
After careful consideration, the Innovation Showcase Judges evaluated and selected Vidyard for this honor based on the following criteria:
- Have a B2B or B2C enterprise IT solution product in the market;
- Are selling enterprise IT solutions to CIOs or corporate IT departments; and
- Show innovation and/or strategic value and potential impact on the top and/or bottom lines
For a full list of Innovation Showcase finalists visit https://www.mitcio.com/innovation/
The Innovation Showcase will take place at 5:30 p.m. in the Kresge courtyard tent on Wednesday, May 24, 2017, at MIT in Cambridge, MA. The full agenda for the MIT Sloan CIO Symposium is available at www.mitcio.com/agenda.
Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.
About the MIT Sloan CIO Symposium
The MIT Sloan CIO Symposium is the premier global conference for CIOs and digital business executives to become more effective leaders. In one day, CIOs and senior IT executives explore enterprise technology innovations, business practices and receive actionable information that enables them to meet the challenges of today and the future. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts. The MIT Sloan CIO Symposium is organized and developed by the MIT Sloan Boston Alumni Association, the MIT Initiative on the Digital Economy (IDE), and the MIT Sloan Center for Information Systems Research (CISR). For more information and to register for this year’s Symposium, visit www.mitcio.com.
Journalists interested in press credentials or speaking with any of the Showcase Innovation finalists should contact Caroline Legg (firstname.lastname@example.org; 978-255-4488), Warner Communications.
Sandy Pell, Senior Manager, Corporate Communications