Looking for free video resources to up your video marketing game? You’ve come to the right place.
While creating basic videos is simple—all you need are a webcam, a microphone, and a recording tool—video creation is a deep field with lots of skills to learn.
That fantastic marketing video you saw on social media wasn’t just a first try by some inexperienced team. It takes a lot of work to become a true master of video. Luckily, though, many of those masters are happy to pass down the lessons they’ve learned along the way.
We put together this list of fantastic (and free!) video resources for marketers like you. Check out these must-see sessions, training courses, and knowledge bases. Soon, you’ll be making videos that Past You wouldn’t have believed were possible.
Top 8 Free Video Resources
Here’s a brief overview of each of the resources we’ll cover in this list. We’ll discuss about each one in more detail in the sections below.
- HubSpot Academy: A great startup course that teaches video marketing essentials.
- Vidyard’s Fast Forward: On-demand replays from our quarterly virtual summit, featuring talks from some of the best of the best in video marketing.
- YouTube Creators: YouTube’s official source for creator education and platform update info.
- Google Skillshop: Google’s free training program for video ads.
- Udemy: A highly regarded education source, with courses on digital marketing, video creation, and more.
- Marketing Profs: Articles, guides, sessions, and other resources focused on just about any marketing topic.
- Meta Blueprint: Educational resources on advertising and growing your business with Facebook and Instagram.
- Twitter Flight School: Twitter’s educational resource for learning the best ways to advertise on its platform.
1. HubSpot Academy
HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? (Except maybe us…)
Their free education platform, HubSpot Academy, includes a course dedicated to video: Learn How to Get Started with Your Video Marketing Strategy.
In under two hours, they cover strategy basics, types of content, production, and tracking.
2. Vidyard’s Fast Forward
We might be a little biased, but we think that Fast Forward, Vidyard’s quarterly virtual summit, is a great place to learn how to execute a killer video strategy. It’s the cream of the crop when it comes to free video resources.
And it’s not all about video marketing, either. Fast Forward has sessions on video production, video for sales, video for internal comms, and more.
These sessions provide live access to industry leaders as well as practical tips for video production and actionable tactics to take your video strategy up to the next level. And if you’re learning about it a little too late, past sessions are always available on demand.
3. YouTube Creators
You’ve heard the spiel—YouTube has 1.7 billion monthly users, it’s the second-largest search engine, blah, blah, blah. You know YouTube’s important. So why not get the skinny straight from the horse’s mouth?
YouTube Creators is YouTube’s official source for news, education, and updates. It’s full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Dive into full course playlists or sample individual lessons depending on what you’re looking to find out. Either way, there’s a ton to learn.
4. Google Skillshop
If you’re more interested in the advertising side of YouTube (and Google’s larger ad network), Google’s free training program, Skillshop, is a great place to start.
Take the course on what makes for effective video ad creative, then try getting your Google Ads Video Certification. Alternatively, beef up your knowledge of Google’s Display and Video 360 platform with several educational courses and a certification.
Udemy is a highly regarded open online course provider, with over 180,000 courses on pretty much any topic you can imagine.
If you want access to the entire catalog, there are paid and subscription models available. But there are also many free options, including fairly comprehensive video marketing and digital marketing catalogs, as well as related courses focused on topics like graphic design.
6. Marketing Profs
Marketing Profs have long been thought leaders in the marketing space, so it’s no surprise to see them dive into video marketing.
Their resource center is packed with intelligence straight from top marketers. (Just search for “video” or browse the Content topic to see what’s on tap.)
7. Meta Blueprint
If your business is on social media at all, odds are that it’s on the Meta family of social platforms.
Take your social game to the next level with Meta Blueprint’s slate of educational courses. Try the Digital Video Masterclass to build your core video skills and strategy. Want to get a little more hands-on? Take the Connect People and Brands Through Video e-learning course to learn how to tell more compelling stories using video.
8. Twitter Flight School
If the little blue bird is your constant companion in video distribution, then you’ll probably want to check out Twitter Flight School’s courses on video advertising on Twitter. It covers how to find the right audience, how to create great videos, how to set up campaigns, the basics of ad reporting, and lots more of the nitty-gritty of Twitter advertising.
This post was originally published on October 7, 2019. It was updated on February 17, 2022.