Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health.
Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common.
We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year.
8 of the Top Free Video Resources
1. HubSpot Academy
HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? (Except maybe us…)
Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy.
In under two hours, they cover strategy basics, types of content, production, and tracking.
2. YouTube Creator Academy
You’ve all heard the spiel—YouTube has 2 billion monthly users, it’s the second-largest search engine, blah, blah, blah. You know YouTube’s important. So why not get the skinny straight from the horse’s mouth?
YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Either way, there’s a ton to learn.
Bonus: You can actually get certified as a YouTube expert (either as an individual or as a company.)
3. Vidyard Fast Forward
We might be a little biased, but we think that Fast Forward, Vidyard’s Virtual Summit, is a great place to learn how to execute a killer video strategy. The cream of the crop when it comes to free video resources.
And it’s not all video marketing either. Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.
The sessions provide live access to industry leaders as well as practical tips for video production and actionable tactics to take your video strategy up to the next level.
Best of all—you can get all of this awesome educational content from the comfort of your office (or your couch, no judgment).
Fast Foward happens every quarter and you can always check out the on-demand content from past editions at your own pace.
4. Google Skillshop
Google and video ads seem like a match made in heaven. What better way to reach people than by delivering them a format they love through a vast ad network?
If you think video advertising might be good for your brand, you’ll definitely want to check out Google’s own free training program: Skillshop.
Or, broaden your skillset by branching out into Display and Video 360 with several courses and a certification.
5. Udemy Free Marketing Courses
Udemy is an open online course provider with over 180k courses on pretty much any topic you can imagine.
If you want access to the entire catalog, there are paid and subscription models available. But there are also many free options, including a fairly comprehensive digital marketing catalog and some courses focused on graphic design.
6. Marketing Profs Online Forum
Marketing Profs have long been thought leaders in the marketing space, so it’s no surprise to see them dive into video marketing.
Their Marketing with Video Online Forum features presentations from three top industry experts, live Q&As, and access to an attendee-only resource library.
The live event takes place on November 15 at 11 a.m. ET. Sessions last 45 minutes each. Plus, if you register but can’t make it, you’ll still get on-demand access to all of the content for 90 days after the live event.
7. Facebook Blueprint
If your business is on social media at all, odds are that it’s on Facebook.
Take your social game to the next level with Facebook Video Foundations, a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.
This free video resource includes ad delivery, best practices, and metrics.
8. Twitter Flight School
If the little blue bird is your constant companion in video distribution, then you’ll probably want to check out Twitter Flight School’s courses on Video Advertising on Twitter.
Course 1 focuses on foundations, with info about Twitter, video partners, and ad formats. Course 2 delves into campaign basics, walking you through how to execute a Twitter video ad campaign all the way from campaign creation through launch, optimization, and reporting.
his post was originally published on October 7, 2019. It was updated on September 27, 2021.