By now you\u2019ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority).\nIf you\u2019re now wondering how to use video to market your business, we\u2019re here to help you get started. We\u2019ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction!\n1. Introduce Yourself and Explain What You Do.\nSome of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds.\nYou\u2019ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page\u2026 all while struggling to keep everything above the fold.\nThe combination of both audio and visual stimulation in video makes describing complex concepts much easier\u2014and easier to understand.\nTake advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they\u2019re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy.\nThis original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution.\n2. Highlight Social Proof.\nIf you\u2019re doing your job right, your biggest brand advocates should be your customers. So why not get them in front of a camera and share what it is that makes them love your product and your company so much?\nFirst-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. In fact, 46% of adults in the U.S. say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester.\nAnd let me tell you: video customer testimonials are way more believable than the standard, one-line blurb.\nIt\u2019s the difference between this:\n\u201cI couldn\u2019t believe what ABC company did for my wedding!\u201d \u2013 Sally, NYC\nAnd this:\nKnow what I mean?\n3. Empower Your Experts to Educate Your Audience.\nOne of the most effective ways to position your company as a leader in your space is to get your own leaders in front of a camera sharing their knowledge and educating your audience.\nA great example of this is Moz\u2019s Whiteboard Fridays, a video series that CEO and Co-Founder Rand Fishkin created when the company was just starting out.\nYou don\u2019t have to be a tech company for this to apply to you, though. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! Whatever your niche, share your knowledge and make your expertise known.\nRiver Pools, a pool construction company in the U.S., has a library of more than a hundred videos that show off their employees\u2019 expertise and answer searchers\u2019 questions about pools: How much they cost, how to maintain them, how much dirt comes out when installing one in-ground, and more. Their educational-focused video strategy has helped them more than double their annual flow of leads and increase the size of their dealer network by 5x.\n4. Show Off Your Culture.\nYou\u2019ve probably heard about \u201cculture content\u201d before, but what is it really? It\u2019s content that shows what makes your business unique.\nBelieve it or not, coming across as human plays a big role in your buyer\u2019s decision and culture videos contribute to that. Buyers want to relate to who they\u2019re buying from, something that\u2019s especially true for small businesses. It can be the difference between them signing a deal with you or your biggest competitor.\nThat\u2019s why you need to show off who you are and what your company is all about. It could take the form of quick chats with people on your team or cutting together a montage of the company picnic.\nThe Vidyard team made this fun, throwback video for April Fools\u2019 Day and our audience loved it. It\u2019s the kind of fun, personality-filled content that helps people connect.\n5. Share Your Origin Story.\nThis is particularly relevant for small businesses, even more so than larger corporations. Similar to culture content, people are often very interested in how the organization they spend their money on was founded. Oh and also\u2026 people love stories. It\u2019s in our DNA.\nThe Founders Brewing Company\u2019s \u201cThe Story\u201d video is a great example of this. They found the perfect balance between telling their story, sharing where they came from, and making it relevant to their customers and employees.\n6. Blog in the Medium Your Audience Craves.\nDid you know that 72% of people would rather watch a video to learn about a topic they\u2019re interested in than read text on the same page?\nIt\u2019s time to add more of your audience\u2019s preferred content to your blog to get them coming back for more. Video blogs, also known as Vlogs, don\u2019t have a Hollywood production budget.\nRecord a video blog with your webcam while sitting in your office or a meeting room. Or even use your phone to record some thoughts while you\u2019re walking down the street!\nNot sure where to get started? Free video creation tools like the Vidyard Chrome extension\u00a0allow you to create, track, and share videos from your desktop or mobile device with three clicks of a button. The Calgary based company Helcim uses vlogs to show off their company culture while providing a resource to their customers.\u00a07. Thank Your Customers.\nLoyalty is critical to the sustainability of your business. Keep your customers around by making them feel appreciated. Send them a reminder every so often that you\u2019re thankful for them and their support in the form of a personal video!\nThis type of video definitely doesn\u2019t have to be high production value either, in fact, rough around the edges comes across as more authentic and off-the-cuff.\nCheck out one of the videos that Gunjan Marwah on Vidyard\u2019s Customer Success team made for one of her newest accounts.\nLooking for some more inspiration before creating your next video? Visit our Inspiration Hub for tons more great examples showing how companies just like yours are using video.