Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. Which is why we decided to shake things up and create a Video Book or vBook for short.
You read that right—vBook. A vBook (video book) is an upgrade to the tradition eBook. It replaces text-heavy pdfs with videos that educate the audience on a specific topic. vBooks are a more interactive way to share content, get the metrics you need, and connect with your audience on a personal level.
So let’s take a look at why the vBook is the better option than the traditional eBook.
Downloads Are Only a Fraction of the Picture
Our typical eBook process is probably very similar to yours. Dedicating hours of writing, formatting, and design work to produce a PDF chalk full of useful information for our audience—and the only thing being tracked once it was published were downloads.
With traditional eBooks, it can be frustrating to measure your reader’s engagement with the content. Sure they downloaded it, but then what? You can’t use downloads alone as a measurement of success. You need to know how far they read, did they skip any sections, did they only read half of the book and never come back to it?
With a vBook you’re able to track;
- If they pressed play
- How long they watched
- Which parts they skipped
- What percentage of the videos they completed
- If they re-watched certain parts (and how many times they re-watched it)
All of this allows you to have a clearer picture of how your audience is engaging with your content.
Use Video Book Data To Take Action
With vBooks you can understand who watched what, how long they watched for, and what they did afterward. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour.
And with that, your marketing team can start scoring the leads based on video views, and pass the right leads to your sales team at the right time. When your sales team gets that lead, they can see the viewing data to better understand what they’re interested in, follow up with the right contact, and get the conversation started.
vBooks can be a powerful tool for modern demand generation; by offering a more engaging and emotional way to attract, educate, convince, and convert. Which is why our latest vBook “The Ultimate Video Book: Generating Demand with Video” is all about demand gen.
vBooks Are The New eBooks
vBooks allow us to better connect with our audience, deliver a large volume of content in a format that fits their needs/attention spans. We could see exactly what sections our audience loved the most, and which messages fell flat. This meant we would craft better content tailored specifically to the needs/wants of our audience.
So as you look for new ways to engage with your base, vBooks are becoming a better way to share content, get the metrics you need, and connect with your audience on a personal level.
Thinking about giving vBooks a try? Sound off in the comments with any questions.