Companies that excel at scoring and nurturing leads generate 50% more sales-ready leads at 33% lower cost. – Forrester

Overview

A lead clicked play on your product video, so are they going to buy? Knowing, hands-down, which behaviors indicate purchase intent is a game-changer when it comes to passing quality opportunities to sales. Gain tactical tips for a lead scoring model that identifies your top prospects every time.

Join this webinar and learn:

  • The benefits of a well-planned lead scoring model
  • The role of progressive profiling in qualifying leads
  • Expert tips on building a strong model and how to evaluate its success
  • The importance of integrating video data into your marketing automation platform
  • A step-by-step process for scoring leads with video

Speakers

David Johnson David Johnson

David Johnson

Director of Product Marketing
Oracle

Michael Griebenow Michael Griebenow

Michael Griebenow

Revenue Operations Manager
Vidyard