2020

Video Trends Report

The Vidyard 2020 Video Trends Report answers the big questions around video in business with insights, ideas, and recommendations curated from discussions with researchers, analysts, marketers, sales leaders, and hundreds of organizations ranging from small businesses to Fortune 500 enterprises.

Start Readingor download the PDF

In This Report

Is your business still asking “why video” or “how do we get started?” Does creating, sharing, and managing videos still feel like a monumental task with every new production?

Video is no longer just a brand asset or employee training tool. Video is now an expected content format for communicating your messages and educating audiences, whether they’re prospects, customers, partners, or employees.

Businesses that embrace video and make it a core part of their communication culture will win the hearts and minds of customers and employees in the years ahead.

But what does this mean for your marketing, sales, and other teams in the year ahead?

Where are the biggest opportunities for value creation with video?

What are the most important trends right now, and how can you stay on top of them?

The Vidyard 2020 Video Trends Report helps to answer these questions with insights, ideas, and recommendations curated from discussions with researchers, analysts, marketers, sales leaders, and hundreds of organizations ranging from small businesses to Fortune 500 enterprises.

Additional Resources

“Video packs tons of information into a compact, eye-catching package. More than just an entertainment medium, it powers marketers’ and sellers’ abilities to communicate, educate, and inspire.

It can tell sophisticated product and brand stories simply and make complex topics easier to grasp. Video also humanizes B2B messages and promotions in ways that other marketing tactics cannot.”
Forrester Research
Now Tech: Online Video Platforms for Marketing and Sales, Q2 2019,
Forrester Research, June 2019

Jump in and explore the top video trends in 2020!