Ahh, a new year. There’s nothing quite like it.  

After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…

It feels like a fresh start. Like everything you did last year – you can do it better this time around.

It’s the same in marketing, isn’t it?  A new fiscal year means a whole slew of new objectives, goals, campaigns, initiatives… and the budget to make them happen. But this year, you have an opportunity to do something really different. You have an opportunity to tap into the power of video.

This isn’t an “Oh, that’s a nice thought” kind of opportunity. It’s a chance to take your marketing strategy into overdrive. A chance for you to reach your marketing goals – and wave as you pass them by.

Don’t believe me? Here are a few reasons why you should.

5 Reasons Video Must Be Part of Your 2016 Marketing Budget Teaser

Download the full infographic here!

Share some key findings!

  • Audiences are 10x more likely to engage with video than other blog or social content. (Click to tweet!)
  • 71% of marketers say conversion rates from video outperform their other marketing content. (Click to tweet!)
  • Stories are 22x more memorable than facts alone. (Click to tweet!)
  • Our brains process visuals 60,000 times faster than text. (Click to tweet!)
  • 52% of marketers say video delivers better ROI than any other type of content. (Click to tweet!)
  • According to Cisco, online video traffic will reach 80% by 2019. (Click to tweet!)
  • 92% of B2B companies plan to use video in marketing in 2016. (Click to tweet!)

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Eric Hinson

  • Great article and infographic, Eric. Companies who do not use video in 2016 will earn only a fraction of what they could earn through video marketing. Video is so much more engaging!

    • Explainify

      You are exactly right, Rita! Thank you for your kind feedback. -eric

  • Lisa Koester

    Great info. I have been doing videos but not in my email campaign. I will implement that next. Thank you!

    • Kimbe MacMaster

      Happy to hear you enjoyed this article and infographic, Lisa!

  • Explainer Video

    Neat infographic. It really helps getting some useful information while pleasing the eyes. We did a similar animated version here :



  • Terry Wall

    Hi, Eric and Kimbe! This is a great infographic and I wonder if I might put it in a blog I’m writing, with–of course–the proper source and attribution?

    • Kimbe MacMaster

      Hi Terry – it’s great to hear that you enjoyed this post! You are more than welcome to link to this blog post directly, or include the snippet of the infographic we have in this post and link back here so readers can get the full version! Thanks so much for asking 🙂

  • Hi Eric,

    Nice infographic. What are the sources of your data? (key findings)

    PS. My entire business is based on video so you don’t have to convince me ! Just like to know more about your sources so that I can cite them too.

    • Explainify

      Sure, if you download the full-length PDF — the sources are located the bottom. Glad you enjoyed it! -eric

  • Couldn’t agree more!

  • Totally worth reading!

    • Kimbe MacMaster

      Happy to hear it was worth it, Sunil! Are you using video in 2016? What for?

      • Great! I’m making use of Videos mainly for Digital Marketing. Want to explain more in less time! 🙂