What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a paid LinkedIn subscription service that offers a suite of sales-targeted features and functions designed to help sales professionals and organizations find and connect with leads or prospects. The purpose of this tool is to assist sales professionals in developing stronger and more meaningful relationships with their prospects.
How Does Sales Navigator Work?
LinkedIn Sales Navigator allows users to search and filter through millions of professionals on LinkedIn. Advanced search parameters include job title, industry, location, and company size. Users can also create custom lists based on their search criteria. They can save them and collaborate with team members.
How To Use LinkedIn Sales Navigator To Generate Leads
Sales Navigator also offers a range of insights, including lead recommendations, suggested accounts to follow, and saved leads. These insights are designed to give salespeople a better understanding of their prospects, including what content they engage with, their recent job changes, and their company’s recent events.
If you want to learn more about how to use LinkedIn Sales Navigator, read Vidyard’s Sales Navigator 101 Guide for some free Sales Navigator training.
What’s the Difference Between LinkedIn and Sales Navigator?
While LinkedIn is a free social networking site used for professional networking, job searching, and recruiting, Sales Navigator is a paid subscription service for sales professionals. Sales Navigator provides more robust search functionality, tailored lead recommendations, and the ability to save and share leads with team members.
Is Sales Navigator Free?
If you’re wondering, the LinkedIn sales navigator cost is not a free service. It offers three different pricing tiers: Core, Advanced, and Advanced Plus. Each tier includes unique features and capabilities designed to meet the needs of individuals and organizations at various stages of their sales journey.
LinkedIn doesn’t list prices, but Core and Advanced Plans have free trials if you want to try them before you buy. You must request a sales demo if you want information on Advanced Plus.
If you’re looking for a B2B sales prospecting tool that you can use for free, Vidyard Prospector uses AI to source and build lead lists based on your territory and then craft hyper-personalized cold emails and perfectly timed follow-ups.
The Top Three Benefits of Sales Navigator
1. Prospect and Lead Generation
Sales is designed to provide sales professionals with a comprehensive view of their target audience. It enables them to generate higher-quality leads and sales prospects.
2. Better Insights
Sales Navigator offers unique insights into prospect behavior. It enables the tracking of updates and content. This makes it easier for sales professionals to develop targeted messaging that resonates with their prospects.
3. Collaboration and Organizational Efficiency
Sales Navigator has a team functionality. It allows team members to share prospect information. This feature streamlines workflows and promotes effective collaboration among teams. As a result, it helps drive organizational efficiency and productivity.