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Sales Glossary

The sales industry is always changing and evolving. Keeping on top of those changes can be tough. The Vidyard Sales Glossary is your ultimate guide to important sales terms, definitions, concepts, slang, insider business jargon and more to keep you up to date with the latest in sales industry lingo.

What is Video Messaging?

Video messaging in the context of business-to-business (B2B) refers to the practice of using videos as a means of communication between businesses or users. Individuals can record and share video messages to convey ideas and demonstrate solutions to problems in a visually engaging way.
Sending video messages enhances the overall effectiveness of communication efforts as it’s often more consumable than text-based messages alone.

How Can You Use Video Messaging for Business?

By leveraging the power of visuals and audio, video messaging enables businesses to deliver their content more effectively, leaving a lasting impression on their target audience. Video messaging for business can be used in several ways, which are covered in more detail below.

1. Enhancing Sales Efforts

Video messaging can be a game-changer for B2B sellers. By leveraging this medium, sellers can create engaging outbound sales or cold prospecting videos, micro-demos, and even sales proposal walkthroughs. This approach allows them to establish a stronger connection with potential clients, showcase the value of their offerings, and ultimately help close more deals.

2. Elevating Customer Support and Experience

Customer support and success teams can leverage video messaging to provide a more personalized and practical experience. Instead of traditional text-based communication, they can send video tutorials, walkthroughs, and explanations to assist customers. This approach allows for more straightforward explanations, visual demonstrations, and stronger client relationships. For customer experience teams, leveraging sales outreach video messages can help with renewals, cross-sell, and upselling opportunities.

3. More Efficient Internal Collaboration and Communication

Teams can utilize video messaging for seamless internal collaboration. Instead of relying solely on emails or text-based communication, asynchronous video messages can convey ideas, provide updates, and share information among team members. This facilitates more effective and efficient communication, improving collaboration and project outcomes. Also, sending video messages internally can reduce the need for live meetings. Flex and hybrid work schedules let employees view on-demand on their time.

The Main Benefits of B2B Video Messaging

Video messaging offers unique benefits for businesses, setting it apart from traditional text-based methods.

Video messages save time. Asynchronous and on-demand, video messaging allows flexible viewing, eliminating the need for real-time communication. This enhances efficiency and saves valuable time.

It’s personal. Video messaging adds a personal touch to business comms and sales outreach. Seeing and hearing someone creates a stronger connection than text-based interactions. This fosters relationships, builds trust, and conveys emotions effectively, improving collaboration.

Stand out. Video messaging also stands out in a world inundated with text-based emails. A well-crafted video message captures attention and engages recipients in a memorable way, making it impactful.

Excel at explaining complex topics. Using a video excels at demonstrating vs. just writing. Visuals and examples clarify intricate information effectively, aiding understanding and enabling efficient education and training.

What’s the Best Way to Send a Video Message?

Whether you plan to send a video email or a LinkedIn InMail, the best video creation and messaging tools let you record and send video messages from wherever you work.

With a solution like Vidyard Video Messages, you can create and send your video message in many different ways and channels:

The best part, you can start recording and sending video messages for free.

See how Vidyard can help your business grow with video.
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