What is a Digital Sales Room?
A digital sales room, also called a virtual deal room, is an online space that is safe, secure, and optimized for working through a typical sales cycle. Digital sales rooms act as a central hub for all stakeholders related to a sales deal to interact and collaborate with and, as a result, make closing deals more efficient.
Vidyard has recently launched its own digital sales room–Vidyard Rooms–which allows users to collaborate, share resources, and seal the deal.
Benefits of Digital Sales Rooms
Digital sales rooms help sales reps accelerate sales and ease the process for prospects and customers. There are a lot of moving parts and communication that occur throughout the sales cycle. You should get started with this new tool to stay ahead of your competition.
Utilizing a digital sales room like Vidyard Rooms will allow you and your team to do the following:
Speed Up the Sales Cycle
Closing a deal takes a lot of time and effort. From prospecting to sales demos, negotiating, and finally signing contracts, there’s much communication back and forth. However, using a digital sales room, you can quickly onboard new stakeholders, provide product demos via video, and upload reports or documents to help answer questions.
Increase Engagement
No one likes waiting around for a response from a prospect or, worse, presenting a formal sales pitch to a disinterested person. Today, the sales world is fast-paced and ever-changing, and digital sales rooms help you engage prospects in a more laid-back yet professional way. You’ll be able to see when stakeholders interact with content (or don’t) and easily send follow-ups by tagging them. They offer a new form of collaboration that many remote workers are used to and prefer.
Personalize Content
Video selling should always feel personalized, and with digital sales rooms, it’s easier than ever. You can upload short videos introducing yourself, add comments, or tag members of the room to engage in asynchronous communications. With Vidyard Rooms, you can also personalize each digital sales room by adding the prospect’s names, logos, and personalized descriptions.
Organize Communication
Typically, a sales rep sends countless emails to prospects and inevitably loops in key decision makers, managers, account executives, and even more stakeholders depending on who is needed to help negotiate and finalize a sale. This amounts to a lot of information in multiple places, which can be confusing and overwhelming. With digital sales rooms, you upload everything in one location. Users can upload everything from proposals, demos, pricing, and more and keep it in one place for reference. The sales rep managing the account can easily share a link with stakeholders and add new people as needed.
Who Should Use Digital Sales Rooms?
Digital sales rooms benefit many team members and can easily be used by any company that conducts virtual or hybrid sales.
Sales reps should utilize digital sales rooms to enhance their sales cycle. It allows them to seamlessly communicate with prospects, keep things organized, and speed up the entire process. Faster sales will equal more sales.
Using digital sales rooms and personalizing these online spaces will help increase engagement, make the buying process more enjoyable for prospects, and ultimately boost performance and help generate more successful deals.