As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year. And if there’s one thing I keep hearing over and over again it’s:
“I’m being asked to drive more leads and pipeline for next year and I don’t have an increase in budget.”
Well, I managed to get my hands on Three exciting video marketing trends for next year and—spoiler alert—these are all packaged into the Vidyard platform as features you can start using today.
Trend No.1: Video for everyone
Remember when marketers were afraid to let the sales team use social media? Until they realized how powerful it was for generating business!
Don’t make that same mistake with video.
Trust your sales team and give them the ability to create and share videos with their customers. You might just be surprised at the results. Using a tool like Vidyard GoVideo, your sales team can have one-click access to marketing videos. As well as the ability to create selfie-style prospecting videos and get notified the moment a customer watches.
Keep in mind how your sales team works. When you decide to give them the power of video, it’s important it works the way they do. Look for a tool that integrates with the systems they already use and are familiar with. Whether it’s Outlook, HubSpot, SalesLoft, or something else, we all know, if it’s not straightforward, they may be slower to adapt.
Trend No. 2: Personalize everything
You wouldn’t send an email to a customer without putting their name in it, why send a bland, generic video? Especially if you already know their name. Our customers that have been sending personalized videos are eager to share their results: It’s not uncommon to see 3x the number of video views you’re used to.
High-quality video production can be a significant investment. Make sure your videos are seen by as many people as possible.
We’ve made it easier to get started with personalized video, and I have a feeling 2019 is going to be the year of authentic personalized outreach, at scale.
If you’re curious to see first-hand how companies are doing this, see how Miovision has started implementing these trends to get a headstart on their 2019 goals and already have the results to show for it.
Trend No. 3: Get more out of the videos you’ve already made
I love this one. Chances are you already have a few videos sitting somewhere on the Internet that you’ve made over the past few years. Maybe they’re on YouTube, or sitting somewhere on a landing page. What has long been the hottest trend in blogging has finally made its way to video.
By updating your thumbnails, adding new CTAs, and making it easier for the sales team to share, you can breathe new life into your old videos in a matter of minutes. It’s the easiest way to hit your 2019 goals with the videos you already have.
So there you have it; My three video marketing trends for next year. (If there was a fourth trend, it would probably be, “Making a list of trends!”).
If you want to dive deeper into these trends and how Vidyard will help you get ahead of them, check out our full Autumn Update.