The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Today, we got Jon Spenceley, our Community Marketing Manager, to talk in front of a camera. You might have seen him in our other videos before, but this time, he’s getting a little more personal. Click play to learn why he decided to come work at Vidyard, why he thinks video is important, and what makes a good Hawaiian shirt (what?).

Didn’t make the cut

Videos are best kept short, Jon sure had a lot more to say! Here are a few more things Jon told us that didn’t make his video biography:

What do you do? I manage the majority of our paid advertising, all our social media channels and produce content for the Vidyard blog, namely my Video How-To series.

Who is a company doing video really well in your opinion? Red Bull on the consumer side. They joke about being a media company that happens to sell energy drinks, and clearly it works. They get people excited in obscure and dangerous extreme sports through spectacular videos, and they’ve created a very strong brand along the way. On the B2B side, Taulia, who happens to be a Vidyard customer. They do great things in regards to mapping the customer journey according to their video consumption and creating content that is relevant and funny to their customers in the (traditionally) very boring payment processing industry.

Who was your biggest influence? Saul Colt, who I worked under at FreshBooks, he takes a very hands-on approach to marketing. He taught me very early on that it’s much better to have 100 Twitter followers that are fully engaged, rather than 10 000 who don’t care about you. No matter your industry, you should always care more about getting your audience excited about your product.

What do you do in your free time? I’m a pretty avid long boarder, we’re finally getting some nice weather around here. I’m also very involved in craft distilling, I work part-time at a craft distillery on the weekends, it’s something I enjoy a lot.

What do you think is the next big tech breakthrough? I think the next big thing is personalization. I’m getting really tired with one size fits all messaging, and when I see companies going above and beyond to better tailor their content to me, it’s a really important factor.

Max Doucet-Benoit