This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report.

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot…

…as in the #1 preferred content type of the average consumer, hot.

And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers.

Want to know how you stack up? Check out our top findings in the infographic below. Want your very own copy? Download the PDF of the Infographic.

2018 Video in Business Benchmark Report

Share the Knowledge!

We believe everyone should be able to benefit from this research, don’t you? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! … Okay that last one might be a bit much, but you get the point.

Want to dive deeper? Download the full Video in Business Benchmark Report.

Kimbe MacMaster