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August 3, 2018

Video Content Management 101

Your mom was right: staying organized is critical to your success—and your video library is no different. In this blog post, we’ll take you through some of the content management strategies that we’ve put into practice in our own Vidyard marketing instance. Whether you’re looking to set up your shiny new video library for success or just get a better handle on your existing content, we hope you’ll find tips and best practices that will help.

Determine Categories

Before you take any action, it’s important to think strategically. Think about the video content you have or are planning to produce. What kinds of categories do they fall into? What kind of organizing principle would make the most sense for your business?

Our organizing principle at Vidyard is video type. For us, it made the most sense to group webinars with other webinars, product update videos with other product update videos, and so on. However, your needs might be different. Maybe it makes the most sense for you to group videos by their location (eg. website, social media, etc.) or by which teams are using them. The two most important things to keep in mind are:

  • Ease of use for your team
  • Quality of analytics

Organizing by video type makes the most sense for our team because it makes it really easy to find videos, which is critical when you have a library as big as ours. Additionally, organizing by type makes using our analytics a no-brainer. For instance, when we download a report on our on-demand webinars, we’re comparing like with like. We don’t need to sort anything or exclude certain types of videos. We’re able to easily see our top-performing on-demand webinars and benchmark our newer content accordingly.

Create Upload Processes

Once you’ve decided on the broader structure of your library, one of the most impactful things you can do to keep your video content in order is to create a video upload checklist. Having a checklist ensures that everyone on your team follows the same processes when uploading a video and that important but easily-forgotten tasks, like adding tags or custom attributes, don’t get neglected.

Here’s what our checklist looks like:

  • Give your video a clear, descriptive title
  • Write a short, 2-3 sentence description of the video
  • Double check the video defaults to make sure they meet your needs
  • Make sure there are captions, they are accurate and published
  • Tag your video
  • Add custom attributes
  • Set an appropriate thumbnail
  • Add any relevant calls-to-action (CTAs)

Depending on your own needs, your checklist might look a little different. Maybe you’re not pushing your content to YouTube so video descriptions aren’t as important to you. Maybe there are certain video defaults you always have on so there’s no need to check them on a case-by-case basis. The important thing is to have an upload process and to be consistent with using it.

Get Everyone on the Same Page

You can have the best video strategy in the world, but it’s useless if no one follows it. Make sure that you take time to train your team on your organization strategy so that everyone understands exactly what goes where and the steps they need to follow when they upload a video. You can share your strategy at your next staff meeting, host a lunch & learn, or even send out a training video using  Vidyard GoVideo (bonus, you’ll be able to check who all has watched!)

We hope this post has given you some ideas for your own video library and has inspired you to get organized! How do you organize your videos? Let us know in the comments below.

P.S. Feel like your video library is too much of a mess to do anything with? We’ve been there. Stay tuned for Part 2, where we talk about how to do a content audit.

Carina Rampelt

Carina Rampelt

Carina is a marketing intern and semicolon enthusiast; when not creating awesome content for Vidyard she can be found reading, traveling, or listening to the Hamilton soundtrack on repeat.

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