As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video.

Adding video to your email marketing has been known to increase click through rates by up to a staggering 96%, and that’s why, with our latest integration with ExactTarget, we focused on making it even easier for email marketers to grab readers’ attention and turn viewers into customers.

After a lot of hard work and dedication from our terrific team, today we’re really excited to announce that ExactTarget customers can now download the Vidyard app in HubExchange.

Our app enables you to drag and drop compelling visual links to your video content into your email and give your campaigns a boost with an interactive experience.

Add video to email campaigns

After including your link, you can track in-depth analytics on who views your video and how much they watch or re-watch. Also, similar to our app for HootSuite, when you update any of your video content, the changes are reflected across every place the video has been embedded, so you won’t have to worry about stale content in ExactTarget emails campaigns you’ve sent out.

Track individual viewing data

We’re psyched to be able to offer email marketers an integrated way to drive business with video, and we really hope you find the app helpful.

Try it out, send some videos to your mailing lists, tell your brand story, and let us know what you think!

Team Vidyard