You know video content works to capture attention but understanding how to turn attention into closed deals can be tough. And coming up with creative ways to make videos relevant and personal can be even tougher. If you’re struggling for fresh content ideas or looking to connect the dots between your video content and your demand gen goals this session is for you!

Join Linda West Sr. Director of Marketing Services and Operations at Act-On to learn how her team uses interactive and personalized video content to generate thousands of new leads each quarter, nurture existing prospects and help their sales team progress late stage deals. Walk away with very practical ideas for new types of videos you could be leveraging and how to use the latest video marketing technology to track audience engagement and turn viewers into customers.


Linda West Linda West

Linda West

Senior Director of Marketing Services & Operations