Overview

In this guide, you’ll learn how to drive more sales-ready leads with personalized video. Buyers’ attention spans are dwindling and the only way to attract them is to say something truly personal.

Like, showing them a video of a cake with their face on it-personal. Or, putting their company logo all over the office-personal. Or, name-dropping their name in a video where it’s impossible for you to have filmed this just for them but somehow you did—wait, how did they do that?—personal.

Inside this guide you'll learn

  • The remarkable results of companies like Marketo, Reltio, and Influitive

  • How to execute a video personalization strategy at scale

  • How individualized videos can boost performance even more