Answer nine key questions to build an effective video strategy in this report published by Forrester Research (October 2018)Download the Report
Financial services companies are aiming to target a new, younger demographic as their core client base. These clients crave video, but less than half of financial services companies have any video content on their website.
How can financial services better incorporate video into their marketing strategies and client experiences? Find out in Forrester’s “Build An Action Plan for Video in Financial Services” report.
Financial institutions must provide a differentiated customer experience that incorporates short-form videos that help customers with relevant, easy-to-consume information.
Host your videos on your own site rather than just on YouTube, which is an important channel for distribution but shouldn’t be the core of your strategy.
Use an online video platform to integrate with marketing automation and CRM to understand more about your viewers and where the content fits in the customer journey.