At this point, everyone and their mother have either heard about or planned an Account-Based Marketing or ABM campaign.

Overview

With ABM being overwhelmingly popular in B2B marketing, it makes a marketer wonder how to execute creative campaigns so their messaging can be heard above the noise.

Join Tyler Lessard, VP of Marketing at Vidyard, Sruthi Kumar, Global Marketing Manager at Sendoso, and Allie Butters, Head of Marketing at BrightFunnel as they share creative tips and tactics to engage and enchant your target accounts.

In this webinar you will learn:

  • How to leverage personalized videos
  • Creative and out of the box direct mailer examples
  • Targeted and personalized display ads
  • Examples and ideas for fun and engaging events
  • How to deliver personalized content to your to accounts and prospects

Speakers

Sruthi Kumar Sruthi Kumar

Sruthi Kumar

Global Marketing Manager
Sendoso

Allie Butters Allie Butters

Allie Butters

Director of Marketing
Terminus

Tyler Lessard Tyler Lessard

Tyler Lessard

VP Marketing
Vidyard