The sales landscape has changed dramatically and with it, enterprise and commercial buying cycles have become more complex and difficult to navigate. Video gets a lot of well-deserved attention for its early-stage, attention-grabbing power, but the power of video is ten-fold when applied to today’s complex, multi-person buying cycles.

Overview

Join Tyler and Nathan as they discuss how sales teams can achieve success in accelerating today’s complex buying cycles through the strategic use of video throughout the funnel.

You'll Discover:

  • Insight on how to use video to prevent single-threaded deals
  • Proven video strategies that Adobe’s outbound team utilizes from prospecting to close
  • Best practices on how to shorten sales cycles and increase win rates
  • Examples of how to effectively build personal connections across large buying committees

Speakers

Tyler Lessard

Tyler Lessard

VP, Marketing
Vidyard

Nathan Manning

Nathan Manning

Manager, Business Development
Adobe