We get it. With all the other amazing content you’re creating, it can be difficult to squeeze video into your content plan. Video can be more labor-intensive than other kinds of content: it might require additional planning, involve members of a variety of teams, or even require external resources.

However, you know as well as we do that video content is taking over—and it’s not an option to simply forgo this medium. So what’s a savvy content marketer to do?

In this blog post we’ll walk you through a video-first content approach, which will enable you to leverage your video library to easily create other kinds of content assets. Instead of squeezing video into your content plan, put video at the center of your content strategy. You’ll see how easy it is to create blog posts, podcasts, whitepapers, and other content assets out of the videos you’ve already produced. Keep reading, or you can also check out the on-demand webinar below.

Fast Forward - Nov 2017 - Michael Valverde

Work smarter, not harder

Take a look at your existing video library. What sort of content do you have? Here are some examples of the kinds of videos you might already have and how you can repurpose them into other forms of content:

Use this……to create this!
Webinar
  • Use webinar transcripts to create whitepapers, blog posts, guides, and email campaigns.
  • Repurpose webinar audio for your company podcast.
  • Edit key moments or takeaways into 1-3 minute videos you can republish on YouTube or your blog.
  • Cut key takeaways or impactful quotes into a 30-second video to use for social promotion.
Product Demo
  • Use product demo transcripts to create blog posts, mini-guides, and email campaigns.
  • Edit specs or key takeaways into 30-90 second videos you can use for social promotion.
Explainer Video
  • Use explainer video transcripts to create blog posts and email campaigns.
  • Edit key takeaways into 30-90 second videos you can use for social promotion.
Customer Testimonial Video
  • Use customer testimonial video transcripts to create customer stories and best-practices blog posts.
  • Edit key takeaways into 1-3 minute mini-testimonials you can republish on YouTube or your blog.
  • Cut key takeaways or impactful quotes into 30-second micro-testimonials you can use for social promotion.
Whiteboard Videos/Chalk Talks
  • Use transcripts to create whitepapers, blog posts, guides, ebooks, and email campaigns.
  • Repurpose audio for your company podcast.
  • Edit key takeaways into 1-3 minute videos you can republish on YouTube or your blog. (You can even put several of these videos together on a landing page to make a Video Book).
  • Edit key takeaways into 30-90 second videos you can use for social promotion.

Video at scale

When planning video projects going forward, try not to think of the video as an isolated piece of content, but rather as a stepping stone for a range of content assets. Just check out the list above—there’s so much you can do with video. As Jay Baer has said, “it’s not just a one-trick pony!”

By implementing a video-first approach, you’ll be able to efficiently create new video content and generate tons of additional content assets, all while working within your current time and budget constraints.

Sound too good to be true? Trust us, this approach works. In fact, this very blog post was created with a video-first approach! We based this post on the webinar, “How to Scale Your Content, Not Your Budget,” which is linked below. Pretty neat, huh?

Are you already using a video-first approach? Excited to try it out? Let us know in the comments below!

Carina Rampelt