INBOUND 2018 (HubSpot’s yearly event) is right around the corner and we are beyond excited. This year HubSpot is introducing INBOUND& a new program for the community, by the INBOUND community. INBOUND& features parties, content, and other creative events taking place during INBOUND 2018. I am excited to announce that Vidyard and IMPACT are going to be hosting an exclusive video lounge during INBOUND& this year.

The video lounge will have experts from HubSpot, Vidyard, and IMPACT to show you how you can use HubSpot + Video to better engage, qualify, and convert your buyers. It will also feature 4 exclusive sessions, that you can only watch in the lounge.

But don’t just take our word for it check out the video below for more info…

These sessions will be hosted by video experts exploring everything from “How to get going with Video” to “The Formula for Great Marketing and Sales Videos”.

Below we’ve outlined each exclusive session, and even added a way for you to add them to your calendar, so you don’t miss out.


It’s Time to Get Going with Video, But Where and How Should I Start?

When: Thursday, September 6 @ 10:30 AM ET

Where: Westin, Adams Room (Mezzanine Level)

Presenter: Tyler Lessard, Vidyard

You know you want to use video more effectively in your marketing and sales programs, but where to begin? What types of videos should you think about creating and how do you get started without blowing your budget? Join Tyler for an interactive discussion on how to get started with a video strategy that aligns with your business goals (and your budget).

Add to Calendar


The Formula to Great Marketing and Sales Videos

When: Thursday, September 6 @ 11:45 AM ET

Where: Westin, Adams Room (Mezzanine Level)

Presenter: Zach Basner, IMPACT

Why are some companies radically successful with video, while others aren’t? More often than not, it’s not because of poor quality content, but lackluster delivery. But don’t be intimidated, you don’t need to be Steven Spielberg to delivery a great story! In this session we’ll share a simple, but essential formula for creating videos that will grab your viewer, keep them watching, and most importantly, convert views into leads.

Add to Calendar



Video in HubSpot: A Step-by-Step Guide to Getting Immediate Value from the Latest Tools

When: Thursday, September 6 @ 1:00 PM ET

Where: Westin, Adams Room (Mezzanine Level)

Presenter: TBD

Whether you’re using HubSpot for Marketing, Sales or Customer Service, now is the time to go video. Join this session for a hands-on demonstration of how to use the latest tools for video in HubSpot. From adding calls-to-action (CTAs) to your videos, to tracking viewer analytics, to sending personalized video messages, this is your chance to see the latest tools in action and meet the experts face-to-face.

Add to Calendar


How the IMPACT Sales Team is Crushing it with Video (and How You Can Too!)

When: Thursday, September 6 @ 2:15 PM ET

Where: Westin, Adams Room (Mezzanine Level)

Presenter: Tom DiScipio, IMPACT

Finding it difficult to stand out from the noise and build more personal relationships with prospects? So was the team at IMPACT until they went all-in on video. Learn exactly how the IMPACT sales team has embraced video as a core part of their selling process and how it’s changing their entire sales model. Find out what’s working, what’s not, and how to get your own sales team fired up to start selling with video.

Add to Calendar



The video lounge is a can’t miss feature at INBOUND& this year, and designed for marketing and sales teams who are serious about using the full potential of their video content.

Let us know in the comments below what exclusive session you’re most excited to sit in on, and what questions you’re dying to ask the video experts!

Hannah Cameron