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Hey, this is Benny here! Welcome to Video Vednesday–your weekly video selling tip. If you're thinking about using video in your sales process, but aren’t sure where to start we are here to help you out. For this week's tip, let's talk about authenticity in your outreach videos. Nobody wants to feel like they're hearing a script being read. Be real, be human, and customize a little bit for each prospect. What’s worked for me was doing a quick practice run and then try to record once for a more authentic sound. Don't worry about little mistakes like ‘ums’ and ‘ahs.’ You probably sound like that on the phone too. You can check out this plus four more great tips with this cheat sheet. And if you haven't already, download Vidyard GoVideo so you can start putting these tips into practice. Happy video selling!