How real-world B2B marketers use video to turn late stage prospects into buyers!


Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

Join this webinar to learn:

  • 8 different video types to support the BoFu
  • How to map your content to different stages of the funnel
  • What information your potential buyers are looking for
  • How to connect your video marketing campaigns to ROI


Joe Gelata Joe Gelata

Joe Gelata

Head of Global Demand Generation & Revenue Operations