As a critical part of the content marketing mix, video not only appeals to your target market, but it also offers powerful viewer engagement data to use in combination with your marketing automation platform and CRM systems. This free white paper outlines the key ways to maximize your video investment and ensure a contribution to the bottom line.

Topics explored include:

  • The metrics available for video content, including the engagement data that can be pushed directly into marketing automation platforms and CRM systems
  • The way video marketing content can guide prospects through the sales funnel with calls-to-action, surveys, contact forms, and other features
  • The ability to use video analytics to continuously fine-tune a content strategy and lead nurturing efforts t